Cloud DC Inc. has just executed a global CSP Distribution agreement with Citrix.

Just as Cloud DC has a disruptive Workspace technology, it is now also disrupting the go to market for the distribution channel.

Today’s cloud vendors and traditional ICT distributors are disengaging the channel and leaving them disillusioned over margins and end customer ownership. Cloud DC has seen an opportunity to work closer together to deliver alternative business outcomes for its partners when moving to a cloud driven business model than that of a traditional distributor/reseller model.

“Citrix is very excited by what Cloud DC has developed. It is the first fully federated architecture that allows our partners to have a multi-tenanted workspace environment delivering complete self-administration management for real time adds/moves/changes. The Cloud DC Workspace is unique in market that presents as a turnkey solution with low risk investment aimed solely at channel partners. This represents new and incremental value from a CSP Distributor,” John Carey, Senior Director – World Wide Channel, Citrix.

“This prestigious agreement with Citrix puts the Cloud DC Workspace at the forefront of over 10,000 Citrix partners globally. As a result of this agreement, Cloud DC is now a distributor of CSP Citrix licensing. Our first priority is to work with Citrix to develop channel programs for our flagship product, Cloud DC Workspace. Our initial focus is North America, followed closely by the EMEA and APAC regions,” said Steve Robinson, CEO of Cloud DC Inc. www.clouddcinc.com.

Cloud DC is the first in market that has built out the entire Citrix Reference architecture stack on public cloud, aimed solely at the channel. The Cloud DC Workspace virtualizes applications and delivers them to end devices of the user’s choice. It is a white labelled, bundled infrastructure/management layer, fully automated and highly scalable platform purely developed for the channel as a turnkey solution.

“Cloud DC is exclusively focused on the Channel with an offering partners can bundle with their managed services and deliver to their customers today. Naturally, that’s getting us pretty great traction with partners around the world. The global WaaS [Workspace as a Service] market is set to grow from US$7.4B last year to US$18.3B by 2022, and Cloud DC is uniquely positioned to take a large slice of that market. We are engaging with both the Citrix channel and other reseller partners globally, and I welcome the opportunity to discuss how the Cloud DC Workspace platform can develop new cloud annuity based revenues for your business, ” said Maureen Lindsey, VP of Global Channels, Cloud DC.

About Citrix

Citrix (NASDAQ:CTXS) aims to power a world where people, organizations and things are securely connected and accessible to make the extraordinary possible. Its technology makes the world’s apps and data secure and easy to access, empowering people to work anywhere and at any time. Citrix provides a complete and integrated portfolio of Workspace-as-a-Service, application delivery, virtualization, mobility, network delivery and file sharing solutions that enables IT to ensure critical systems are securely available to users via the cloud or on premise and across any device or platform. With annual revenue in 2015 of $3.28 billion, Citrix solutions are in use by more than 400,000 organizations and over 100 million users globally. Learn more at www.citrix.com.

About Cloud DC

Cloud DC, Inc. is a born in the cloud company, focused on delivering ‘the next generation of business computing’ to meet the market demand for cloud based solutions. Cloud DC’s aim is to be the cloud service provider of choice to the Channel by delivering healthy margins back to the reseller without compromising quality of product. The Cloud DC Workspace is the flagship product which is a first in market as a completely bundled white label product built specifically to service the channel community. Learn more at www.clouddcinc.com.

CitrixJohn Carey, +1 (954) 229-5519Sr. Directorjohn.carey@citrix.comorCloud DC Inc.Steve Robinson, +1 (512) 937-8041Chief Executive Officersteve@clouddcinc.comorMaureen Lindsey, +1 (858) 442-6679VP Global Channelsmaureen@clouddcinc.com

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