Leo Burnett Named New Creative Advertising Agency
CHICAGO, Aug. 26 /PRNewswire/ -- Choice Hotels International (NYSE:CHH) has named Leo Burnett USA as a new creative advertising agency to help support the world's second largest hotel company's strategic marketing shift toward developing distinct campaigns for all of its brands.
The largest focus will be on the Comfort Inn, Comfort Suites, and Quality hotel brands, with Leo Burnett creating television, radio, print and online elements.
"The Leo Burnett team demonstrated tremendous expertise, strategy-driven creativity and a passion for our business and our brands," said Chris Malone, chief marketing officer for Choice. "The current state of the hospitality industry has made it more important than ever for us to further evolve our advertising strategy to keep pace with the rapidly changing business environment. We're confident that Leo Burnett will help us drive growth and deliver more reservations directly to our hotels." Leo Burnett participated amongst multiple firms in the open request for proposal process, and according to Malone, was ultimately selected based on its creative approach and track record for infusing authentic, human purpose-based insights into brand building.
"Choice Hotels has a deep and profound understanding of hotel guests and their preferences. Similarly, Leo Burnett understands people and what moves them," said Rich Stoddart, president of Leo Burnett USA. "We look forward to delivering a new advertising approach that will showcase the new, compelling and more differentiated brand strategies Choice Hotels will be introducing to its guests in 2010." About Leo Burnett Company Inc. -- http://www.leoburnett.com/, http://www.arcww.com/us/ Leo Burnett Company Inc. is the parent company of the Arc and Leo Burnett brands in the US. It is one of the world's largest agency networks and a subsidiary of Publicis Groupe (http://www.publicisgroupe.com/), the world's fourth-largest communications company. The Leo Burnett Group holds people at the center of their strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand's story.
This approach ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, retail and promotional marketing, The Leo Burnett Group partners with blue-chip clients such as The Coca-Cola Company, Kellogg, McDonald's, Hallmark, Allstate, P&G and Nintendo.
About Choice Hotels Choice Hotels International, Inc. franchises more than 5,900 hotels, representing more than 479,000 rooms, in the United States and more than 30 other countries and territories. As of June 30, 2009, more than 800 hotels are under construction, awaiting conversion or approved for development in the United States, representing more than 64,000 rooms, and an additional 110 hotels, representing approximately 8,700 rooms, are under construction, awaiting conversion or approved for development in more than 15 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States and the Caribbean have upscale lodging options at historic, boutique and unique hotels. Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at http://www.choicehotels.com/.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International. DATASOURCE: Leo Burnett USA CONTACT: Steve Peckham, +1-312-220-6034, , for Leo Burnett USA Web Site: http://www.choicehotels.com/ http://www.leoburnett.com/ http://www.arcww.com/us/
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