DALLAS, July 5, 2016 /PRNewswire/
-- Chili's® Grill & Bar, one of America's
leading casual dining restaurant brands, started with burgers on
its original menu and today added new craft burgers tied to the
launch of the brand's new national heritage campaign, Chilin'
Since '75™. Starting July 5, all
restaurants nationwide will launch the new Sunrise Burger featuring
a cage-free egg on top and the Ultimate Bacon Burger, both of which
are now available with the option of a 100 percent grass-fed patty,
which has no antibiotics or added hormones.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7872151-chilis-chilin-since-75/
"We know now more than ever, guests want to know what's going
into their food and desire natural ingredients," said Krista Gibson, chief marketing officer for
Chili's Grill & Bar. "We have differentiated our craft burgers
with quality and transparent ingredients by offering grass-fed
patties and sourcing cage-free eggs. As we continue our food
transparency journey, we plan to invest in our core menu categories
to offer guests more options."
Chili's food innovation is perfectly tied to the brand's new
campaign showcasing its heritage story. Chili's – contrary to
popular belief – was [and is] not a chain concept created in a
boardroom. The brand's heritage story is the exact opposite.
Chili's was founded in 1975 with a dream to connect good friends
with good food – all in a casual atmosphere. Today, that same
spirit and delicious menu is the common thread that connects more
than 1,500 Chili's restaurants worldwide to the original that
started it all in the heart of Dallas,
TX in 1975. In short, Chili's – Chilin' Since 75.
"Our goal for the new campaign was to figure out how do we take
a brand that everyone thinks they know everything about and make
people sit up and listen," added Krista
Gibson. "The answer is to tell them something unique that
they don't know. And, for us, that's our heritage story."
Chili's started with burgers on its original menu, and today has
added to the category.
- Sunrise Burger features a cage-free egg, pepper Jack
cheese, applewood smoked bacon, lettuce, red onion and tomato, with
Chili's signature sauce
- Ultimate Bacon Burger is stacked high with double the
applewood smoked bacon, cheddar cheese, jalapeno aioli, spicy
buffalo sauce, pickles, lettuce, red onion, tomato and
honey-chipotle sauce
Here are the quality ingredients that go into Chili's
hand-crafted burgers:
- 100 Percent Grass-Fed Patties – full flavored,
antibiotic free, no added hormones and smashed in-house; this new
patty is an available option for any craft burger
- Cage-Free Eggs – humanely produced and available in all
of our U.S. restaurants
- Crisp Lettuce – grown just for Chili's on Arizona and California farms
- Garlic-Dill Pickles – a six-hour labor of love made
fresh in-house, every day
- Signature Potato Buns – from a three-generation artisan
family bakery, using Chili's special recipe
- Aged Cheddar – from the small town of Adams, New York, aged six months for distinct
flavor
Watch the new commercial to learn more about Chili's heritage
story here - https://www.youtube.com/watch?v=WIyv99WKco0
About Chili's Grill &
Bar
Chili's® Grill & Bar is the
flagship brand of Dallas-based Brinker International, Inc.
(NYSE: EAT), a recognized leader in casual dining. Chili's
offers a variety of Fresh Tex™ and Fresh Mex favorites at more than
1,550 locations in 31 countries and two territories. In addition to
Chili's, Brinker owns and operates Maggiano's Little
Italy®. For more information, visit
http://www.chilis.com.
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SOURCE Chili's Grill & Bar