Chevys Fresh Mex Becomes Title Sponsor of NASCAR Pro Series West Race in Sonoma
January 28 2016 - 01:00PM
Business Wire
Sonoma Raceway today announced that it has signed a multi-year
agreement with Chevys Fresh Mex, under which the
California-inspired Mexican restaurant will become title sponsor of
the 64-lap NASCAR K&N Pro Series West feature at Sonoma
Raceway.
The Chevys Fresh Mex 200 will serve as Saturday’s main event
during the Toyota/Save Mart 350 NASCAR Sprint Cup Series weekend,
June 24-26. This is a landmark deal for one of the most popular
Mexican restaurant chains in the United States.
“Chevys Fresh Mex is ready to hit the gas and get our
partnership with Sonoma Raceway in high gear for our guests,” said
Tim Fannin, vice president of operations for Chevys Fresh Mex. “We
see this partnership as a great way to bring the excitement of race
season into our restaurants.”
In connection with the sponsorship, Chevys Fresh Mex will launch
several in-restaurant programs to attract, engage and entertain
guests, including a new specialty cocktail menu, in-store
collateral and a Chevys Fresh Mex 200 ticket giveaway through
social media. The raceway will also host several NASCAR
race-viewing parties at area Chevys Fresh Mex restaurants, complete
with a NASCAR show car and the Sonoma Raceway Girls. The first
viewing party will take place at Chevys on the riverfront in
Sacramento (1369 Garden Highway) for the NASCAR Sprint Cup Series
season opener on Sunday, Feb. 21.
To bring the Chevys Fresh Mex experience to fans, Sonoma
Raceway’s dining options will be enhanced to include multiple
Chevys Fresh Mex concession stands. The outposts, located beneath
the Main Grandstand, in the main paddock and above Turn 2, will
serve the fresh Mexican food favorites that Chevys Fresh Mex
customers are accustomed to enjoying in restaurants.
“For a generation, Chevys Fresh Mex has been offering great food
and a terrific restaurant experience in our community,” said Steve
Page, Sonoma Raceway president and general manager. “Chevys will be
an outstanding partner for our NASCAR weekend, and we are pleased
to be able to offer another delicious raceway dining option for
attendees at our events. We look forward to working together to
ensure that our fans and Chevy Fresh Mex customers have an
outstanding experience.”
Chevys Fresh Mex
With an irreverent and fun approach to Mexican food, Chevys
Fresh Mex offers a variety of California-inspired, mesquite-grilled
favorites made from only farm fresh ingredients. From friends
gathering in the cantina to families celebrating everyday occasions
in the dining room, Chevys Fresh Mex offers guests delicious
simplicity in a casual, energized atmosphere. For more information,
visit www.chevys.com.
Real Mex Restaurants
Headquartered in Cypress, California, Real Mex Restaurants is
the largest full-service, casual dining Mexican restaurant chain
operator in the United States with more than 100 company-owned and
operated restaurants, as well as 13 franchised locations. Our
brands include El Torito Restaurants, Acapulco Mexican Restaurants,
Chevys Fresh Mex® Restaurants, El Torito Grill Restaurants, Las
Brisas Restaurant in Laguna Beach, Sinigual Restaurant in New York
City, El Paso Cantina in Torrance, CA and the company’s latest
brand concept, Who Song and Larry's Cal-Mex Cantina in Orange,
CA.
About Sonoma Raceway
Sonoma Raceway, located in the Sonoma Valley, is Northern
California’s premier motor-sports destination, featuring a
world-class road course, drag strip and karting center. Its annual
race schedule is headlined by the NASCAR Sprint Cup Series, NHRA
Mello Yello Drag Racing Series and Verizon IndyCar® Series. In
addition, Sonoma Raceway boasts a motor-sports industrial park,
which serves as home to more than 70 businesses, including the
Simraceway Performance Driving Center. Sonoma Raceway is a
wholly-owned subsidiary of Speedway Motorsports, Inc. (NYSE: TRK),
a leading marketer and promoter of motor-sports entertainment in
the United States.
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version on businesswire.com: http://www.businesswire.com/news/home/20160128005995/en/
Sonoma Raceway Media RelationsDiana
Brennandbrennan@racesonoma.com
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