Chef Boyardee Announces the Return of Pop Top Lids on Canned Pastas
June 10 2014 - 10:00AM
Business Wire
Chef Partners with Second City Communications
to Announce Celebrated Return
Chef Boyardee®, a brand of ConAgra Foods, Inc. (NYSE: CAG), has
announced the return of easy-to-open “pop top” lids on all its
canned pasta dishes, a decision made in response to strong feedback
from loyal fans. In the spring of 2013, Chef Boyardee phased out
pop top lids on its canned pastas, underestimating their popularity
among consumers. With many Chef Boyardee enthusiasts clamoring for
their return, the decision was made earlier this year to reinstate
pop top lids.
“Consumer feedback has always been important to us and our fans
spoke loud and clear when we removed pop top lids,” said Mike
Buick, Chef Boyardee brand director. “We’re excited to bring these
easy open lids back and hope their return gives our fans one more
great reason to buy Chef Boyardee.”
To celebrate the return of pop top lids, Chef Boyardee has
partnered with the writers at Second City Communications to develop
a collection of humorous content for social media. The series pokes
fun at the notion of a fringe minority who will be disappointed to
see pop top lids return – sword collectors, can opener lobbyists,
welders and other individuals who may have enjoyed opening a can of
Chef Boyardee using non-traditional means over the past year. The
series will debut on Chef Boyardee’s Facebook page and Twitter feed
throughout the summer.
Fans can share their enthusiasm for the return of pop top lids
during a June 12 Twitter party and throughout the campaign by using
the hashtag #poptopsareback. Chef Boyardee will also have a coupon
in June 15 newspaper circulars.
The return of pop tops is another milestone in the delicious
history of Chef Boyardee. The tradition originally established by
Chef Hector Boiardi continues today with quick, convenient options
for serving a satisfying pasta dish. Beefaroni, Spaghetti and
Meatballs, Ravioli and more are available in easy-to-open cans as
well as microwave cups.
For more information on Chef Boyardee, visit
www.chefboyardee.com or join us at Facebook.com/ChefBoyardee and
Twitter.com/ChefBoyadee.
ABOUT CONAGRA FOODSConAgra Foods, Inc. (NYSE: CAG) is one
of North America's largest packaged food companies with
branded and private branded food found in 99 percent of America's
households, as well as a strong commercial foods business serving
restaurants and foodservice operations globally. Consumers can find
recognized brands such as Banquet®, Chef Boyardee®, Egg Beaters®,
Healthy Choice®, Hebrew National®, Hunt's®, Marie
Callender's®, Orville Redenbacher's®, PAM®, Peter Pan®,
Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods
brands, along with food sold by ConAgra Foods under private brand
labels, in grocery, convenience, mass merchandise, club and drug
stores. Additionally, ConAgra Foods supplies frozen potato and
sweet potato products as well as other vegetable, spice, bakery and
grain products to commercial and foodservice customers. ConAgra
Foods operates ReadySetEat.com, an interactive recipe website
that provides consumers with easy dinner recipes and more. For more
information, please visit us at www.conagrafoods.com.
ConAgra Foods, Inc.Dan Skinner,
630-857-1508Dan.Skinner@conagrafoods.com
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