PLANO, Texas, March 27, 2015 /PRNewswire/
-- Following a mischievously successful debut last year,
the Cheetos brand today announced the triumphant return of its Los
Cheetahs trick soccer team for a nationwide tour and action-packed
2015. In partnership with the Mexican National Team's annual U.S.
Tour, Los Cheetahs looks to up its game this year in the soccer …
or shall we say fútbol … arena. This insanely talented team of
trick fútbol players combines athleticism, theater and comedy — a
spectacle only fitting for the most popular sport in the world
and the most mischievous brand. The tour kicks off on
March 28 in Los Angeles at the Los Angeles Memorial
Coliseum with global fútbol icon Pável Pardo.
The Cheetos brand unveiled Los Cheetahs to the world in 2014
earning critical acclaim and a loyal fan base. In gripping fashion,
Los Cheetahs topped their archrivals Los Jefes to finish the 2014
season undefeated, with Mexican fútbol legend Jorge Campos at the helm. A Los Cheetahs match
is not an average soccer experience — the mischievous players
encourage audience participation and interaction with tricks
throughout the entire event. This year, in addition to the
Los Angeles event, Los Cheetahs
will take on Los Jefes in exhibition matches prior to Mexican
National Team tour matches in Kansas
City on March 31; Orlando on June
27; with additional markets to be announced at a later
date.
"After an incredibly successful first year, we wanted to share
our Cheetos brand soccer team with more fans," said Jeff Klein, vice president of marketing,
Frito-Lay North America. "Our
partnership with the Mexican National Team brings Los Cheetahs to
more fútbol fans in more markets and allows us to continue building
the team's mischievous style of play with fan input. These matches
and events are fun opportunities for families to connect with each
other and the Cheetos brand through a sport we all love. They are
also a great stage for fans to show us their Los Cheetahs-worthy
moves."
Pardo, a global fútbol icon
formerly with the Mexican National Team, Club América and
Chicago Fire, was so impressed by
the team's stylish victory over Los Jefes last year; he knew it was
an opportunity he wanted to pursue. "Los Cheetahs are known for
their fun, mischievous spin on fútbol, a sport and passion that is
woven into almost every aspect of my life," he said. "I'm
fired up to be joining this team on a path to greatness."
Los Angeles Game-Day Details
At the Los Angeles
Memorial Coliseum on Saturday, March
28, soccer fans attending the pre-game AT&T Fútbol
Fiesta can enjoy a Los Cheetahs celebration in style at an
over-the-top pop-up experience, custom-built for the outrageous,
high-energy spectacle. In addition to three onsite exhibition
matches, attendees can enjoy free samples of Cheetos snacks, as
well as samples of Doritos Dinamitas rolled tortilla chips. Los
Cheetahs vs. Los Jefes exhibitions will take place at 2:30 p.m., 3:30
p.m. and 4:30 p.m. PDT.
Show Us What You've Got
Throughout the season, Los
Cheetahs and Pardo will be calling
on fans from across the country to share their Los Cheetahs-worthy
moves. Fans are invited to capture their most outrageous footwork
on video and share with the world on Twitter, Instagram or
Vine using both #CheetosFutbol and #entry for the chance to win a
trip to a future Mexican National Team U.S. Tour game, complete
with the full-throttle Los Cheetahs VIP experience. As an added
bonus, the winning video may even debut on the jumbotron at
halftime during the game. Full details and official rules are
available at:
http://www.fritolay.com/social-media/lists/contest-rules/los-cheetahs-vip-trip-twitter-contest-official-rules.
For more details on Los Cheetahs and upcoming exhibitions visit
www.Cheetos.com, follow @ChesterCheetah, use and look for
#CheetosFutbol and check out www.facebook.com/Cheetos and the Los
Cheetahs YouTube channel.
About Cheetos
Cheetos is one of the billion-dollar
brands that makes up Frito-Lay North
America, the $14 billion
convenient foods business unit of PepsiCo (NYSE: PEP), which is
headquartered in Purchase, NY.
Learn more about Cheetos by visiting www.facebook.com/Cheetos.
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SOURCE PepsiCo