WHITE PLAINS, N.Y.,
Sept. 2, 2015 /PRNewswire/ -- Today,
HEINEKEN USA announced a new partnership with experiential
marketing platform, Gratafy, to give complimentary beers to
consumers 21+ in key markets nationwide via Facebook and Twitter.
The campaign will connect fans in social settings through social
media in Los Angeles, Chicago, San
Francisco and Houston, by
offering a free Heineken®, Heineken Light® or Dos Equis® at
restaurants and bars partnered with Gratafy through November. Once
the offer is activated (or following a brief survey for their time
for fans in Los Angeles and
San Francisco), fans provide their
digital Gratafy code when settling the bill to receive their draft
or bottle. This marks the largest social sampling program ever via
Facebook, as well as the first time a brand has partnered to sample
beer via Twitter.
"Heineken has always put a premium on reaching customers in
innovative ways, and we're truly excited about this partnership,"
said Ron Amram, Senior Media
Director, Heineken USA. "Facebook
and Twitter are areas where our customers frequent the most, and
through Gratafy, we're connecting with them in arguably their most
social setting, to offer a complimentary Heineken, Heineken Light, or Dos Equis."
On the heels of the recent #SubwaySymphony campaign, consumers
in Los Angeles, Chicago, San
Francisco, and Houston will
be rewarded for opening their world by receiving an opportunity to
get a complimentary Heineken lager or Heineken Light— the recent
two-time award winner of the Best Tasting Low Calorie Lager at the
World Beer Championships. In October, to coincide with Dos Equis'
annual Masquerade campaign, customers in Los Angeles and Houston will receive an offer from the Most
Interesting Man in the World himself, complimentary for a Dos Equis
draft or bottle.
"We are excited to power this revolutionary program, which will
offer thousands of consumers an innovative, simple, and fun way to
experience Heineken's beers at great restaurants and bars," said
Brian Erke, CEO of Gratafy.
Terms and Conditions:
- Beginning August 25th
Users in Los Angeles, Chicago, and Houston will be invited to sample a Heineken,
Heineken Light, or Dos Equis via
social media or can click here now.
- All users must pass an age gate verifying they are age
21+.
- A smartphone is required to participate and get a Gratafy
redemption code.
- Gratafy redemption codes are generated per user, per smartphone
device, and are only valid at the associated restaurant or bar
chosen by the user.
- Active Gratafy redemption codes are valid for that user on a
one-time use basis at the restaurant or bar at anytime up until the
expiration date stated on screen.
- Users may provide their phone number to easily retrieve their
Gratafy redemption code in the future via text message from their
smartphone.
- Users visit the restaurant or bar they selected, order their
Heineken like normal, and pay using their active Gratafy redemption
code displayed on their smartphone.
About HEINEKEN USA:
HEINEKEN USA Inc., the nation's leading upscale beer
importer, is a subsidiary of Heineken International BV, the world's
most international brewer. European brands imported into the U.S.
include Heineken Lager, the world's most international beer
brand, Heineken Light, Amstel Light, Newcastle Brown Ale, and
Strongbow cider. HEINEKEN USA also imports the Dos Equis
portfolio, Tecate portfolio, Sol, Indio, Carta
Blanca and Bohemia brands from Mexico. For a safe ride home,
download the HEINEKEN USA-sponsored Taxi Magic™ application
from your smartphone at taximagic.heineken.com.
ABOUT GRATAFY
Gratafy (www.gratafy.com) is an award-winning experiential
marketing platform that brings brands, merchants, and consumers
together inside of restaurants and bars – where many of life's most
memorable experiences and conversations take place. Gratafy works
with merchant and brand partners enabling them, as well as
consumers, to send individual menu items and gift cards to friends,
family, and customers. Gifts are redeemed inside the restaurant or
bar through Gratafy's patent-pending POS integration technology.
Launched in 2012, Gratafy is a privately held company based
in Seattle.
Media Contacts
Matthew Frappier, Edelman PR
Tel: 212-277-3786 / matthew.frappier@edelman.com
Bjorn Trowery, Heineken USA
Tel: 914-681-4138 / btrowery@heinekenusa.com
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SOURCE HEINEKEN USA