Charlie Sheen Urges America to Don Denim for a Cause
Sheen Teams Up With Lee(R) Jeans for Lee National Denim Day(R), the World's
Largest Single-Day Fundraiser for Breast Cancer
MERRIAM, Kan., Aug. 11 /PRNewswire/ -- One of the most prolific actors in
Hollywood, Charlie Sheen, star of the hit comedy series Two and a Half Men is
embracing a new role this year as the spokesperson for Lee National Denim Day. Joining forces with Lee Jeans, Sheen will lend his voice for this one-day event
that will raise millions of dollars for the Susan G. Komen Breast Cancer
Foundation.
For the ninth year, participants at more than 25,000 companies nationwide will
don denim on Friday, October 8, make a $5 contribution to the Komen Foundation,
and help Lee Jeans and Sheen reach their goal of raising $7.5 million in a
single day.
One hundred percent of every dollar raised through Lee National Denim Day goes
directly to the Komen Foundation for supporting breast cancer research,
education, screening and treatment programs that might otherwise go unfunded.
"In the span of 12 months, more than 215,000 women will be diagnosed with
breast cancer, and more than 40,000 will lose their lives to the disease. This
is what makes us push so hard," said Kathy Collins, vice president of marketing
for Lee Jeans. "We created Lee National Denim Day with the hope that one day we
will eliminate breast cancer as a life-threatening disease. We're thrilled to
partner with Charlie Sheen, a man intent on pushing the fundraising limits with
as much intensity as all of us at Lee Jeans." Sheen is participating in memory of a friend who lost her battle with breast
cancer, and in celebration of the survivors fighting this disease today. Sheen
believes it is important to not only raise much-needed funding for breast
cancer programs, but also to get life-saving messages about breast health and
breast cancer into peoples' hands for educating themselves and loved ones.
"I was astounded by how quickly my friend's breast cancer experience
transpired," commented Sheen. "I have some special women in my life, in
addition to my wife and two daughters, who I hope never have to face what my
friend did. I think it's important that I use my visibility to raise awareness
of breast cancer and the important role men often play as co-survivors --
assisting a spouse, partner, mother, sister, daughter or friend in their fight
against the disease." Lee National Denim Day helps raise public consciousness about breast cancer. Companies, schools or organization that register by visiting
http://www.denimday.com/ or calling 1.800.521.5533 will receive a comprehensive
participation kit, which includes educational materials about breast cancer in
addition to supplies for easy coordination.
Last year, nearly 25,000 companies helped raise more than $7.4 million. This
feat brought the eight-year total for funds raised on Lee National Denim Day to
more than $44 million. In the coming months, Sheen will make personal
appearances on behalf of Lee National Denim Day and appear in a national print
ad campaign with the hope of recruiting millions of people to join the fight
against breast cancer and raise even more funds.
The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy
Brinker to honor the memory of her sister, Susan G. Komen, who died from breast
cancer at the age of 36. Today, the Foundation is an international organization
with a network of more than 75,000 volunteers working through local Affiliates
and events like the Komen Race for the Cure(R) to eradicate breast cancer as a
life-threatening disease. A global leader in the fight against breast cancer,
the Foundation fulfills its mission through support of innovative breast cancer
research grants, and educational, scientific and community outreach programs
around the world. For more information about breast health or breast cancer,
visit the Foundation's Web site, http://www.komen.org/ , or call its National
Toll-Free Breast Care Helpline, 1.800 I'M AWARE(R).
Lee Jeans is a division of VF Corp. (NYSE:VFC). Headquartered in Merriam, Kan.,
Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit
apparel. A brand committed to the community, Lee Jeans founded and annually
underwrites Lee National Denim Day, the largest single-day fundraiser for
breast cancer. VF Corp. is the world's largest apparel company and a leader in
jeanswear, intimate apparel, knitwear, workwear, playwear, and daypacks. Its
principal brands include Lee, Wrangler, Riders, Rustler, Vanity Fair,
Vassarette, Bestform, Lily of France, JanSport, Eastpak, Vans, Earl Jean,
Nautica, The North Face and Napapijri. DATASOURCE: Lee Jeans CONTACT: Lindsey Trosper, +1-816-512-9470, , or Allyson Moore, +1-816-512-9434, , both of Barkley Evergreen & Partners Public Relations Web Site: http://www.denimday.com/ http://www.komen.org/
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