Celebrating National Hot Tea Month, Teavana Invites Customers to Participate in a Green Tea Tasting Journey & Receive a Free ...
January 12 2015 - 6:00AM
Business Wire
Winterberry Green Tea Blend the Newest Edition
to Hot and Iced Handcrafted Beverages at Teavana Stores in the U.S.
and Canada
This January, Teavana will celebrate National Hot Tea Month by
encouraging customers to start a new tea ritual with the launch of
the new Winterberry Green Tea Blend. Available in all Teavana
stores, Winterberry is a radiant blend of high quality green tea
infused with flavorful hints of strawberry and citrus. As the New
Year starts and resolutions are top of mind, participating Teavana®
stores are inviting customers to participate in green tea tasting
experiences and receive a free handcrafted Winterberry hot (16 fl.
oz) or iced tea (22 fl. oz) beverage Saturday, January 17.
Celebrating National Hot Tea Month,
Teavana Invites Customers to Participate in a Green Tea Tasting
Journey and Receive a Free Handcrafted Winterberry Green Tea
Beverage January 17 (Photo: Business Wire)
“We are passionate about green tea, and we want to share how
delicious and invigorating green tea can be through our new
Winterberry blend,” said Annie Young-Scrivner, president, Teavana.
“This winter, we welcome customers into our stores to explore the
vibrant flavors and super-premium quality of Teavana teas through
our handcrafted beverages. Teavana offers some of the highest
quality teas with amazing taste, and we want to help customers
discover their Teavana Time, their personal tea ritual.”
Handcrafted Beverages Steeped with Wellness and Delicious
Flavors
The Winterberry beverages are the newest addition to the
Teavana® handcrafted beverage menu, joining the selection of green,
black, chai, herbal, white and oolong teas brewed hot or iced in
stores by Teavana tea experts. The new Winterberry beverages are an
ideal starting place for those looking to make green tea a daily
ritual.
“Winterberry is a great way to get introduced to and enjoy green
tea,” said Naoko Tsunoda, master teaologist, Teavana. “We know from
speaking with customers that many people know about the health
benefits of green tea, but are looking for a different, more
appealing flavor profile. With this in mind, we created Winterberry
– an invigorating green tea blended with sweet strawberry, pink
grapefruit, citrus lemon and hibiscus. The green tea base is
Chinese Xue Long from the famed Silver Needle cultivar from Fujian
province.”
In addition to being offered in handcrafted beverages,
Winterberry is also available as loose leaf tea that can be brewed
at home.
Free Winterberry Beverage Offer January 17
Customers can get their first taste of Winterberry at
participating Teavana® stores offering a free handcrafted
Winterberry hot tea (16 fl. oz) or iced tea (22 fl. oz) beverage on
Saturday, January 17. (One free handcrafted Winterberry beverage
per customer.)
Discover Your #TeavanaTime by Exploring ‘Green Tea Islands’
in Teavana® Stores
Customers can experience a variety of green teas this winter by
going on a journey through our “Green Tea Islands” inside stores to
taste a curated selection of Teavana’s 18 varieties of green tea,
including Winterberry (a green tea/herbal tea blend), Jasmine
Dragon Phoenix Pearls and Gyokuro Imperial. Once customers have
found their perfect green tea blend, Teavana invites them to share
their discoveries and find further inspiration about how Teavana
can be enjoyed hot or iced through Twitter and Instagram using
#TeavanaTime.
Teavana Hot Brewed Tea Now at Starbucks
In addition, Starbucks now offers the vibrant flavors of Teavana
teas for brewed-to-order hot teas at participating Starbucks stores
in the U.S. and Canada. Customers can find the blend that suits
their unique taste preferences from the selection of ten classic
and best-selling teas, including green, chai, black and herbal
teas. Read more here:
http://news.starbucks.com/news/teavana-hot-brewed-teas-in-starbucks-stores
About Teavana
Founded in 1997, the company offers new tea
enthusiasts and tea connoisseurs alike its "Heaven of Tea" retail
experience where passionate and knowledgeable "Teaologists" engage
and educate them about the ritual and enjoyment of tea. The
company's mission is to establish Teavana as the most recognized
and respected brand in the tea industry by expanding the culture of
tea across the world. For more information, visit
www.teavana.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150112005236/en/
TeavanaAlisa Martinez, (206)
318-8752amartine@starbucks.comorZeno GroupSarah Rosanova, (212)
229-8996Sarah.Rosanova@zenogroup.com
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