CLEVELAND, Jan. 20, 2015 /PRNewswire/ -- It's not every
day you can have Grammy Award-winning singer/songwriter
Michael Bolton serenade you.
Now American Greetings is making that possible! Send
a chart-topping birthday experience to your friends and family with
a Michael Bolton video ecard featuring a personalized birthday
ballad created just for them. Entertainment and epic birthday
wishes come together in this exclusive digital greeting card
available now, for a limited time, at Americangreetings.com.
Experience the interactive multimedia release here:
http://www.multivu.com/players/English/7142551-american-greetings-michael-bolton/
The catchy custom song performed by Bolton is the icing on the
cake of the hilariously unforgettable video greeting of the music
icon doing just that – making a birthday cake! Make this birthday
one they'll never forget by selecting the recipient's name,
birthday and a special message to be sung as part of the lyrics.
Choose from over 1,000 pre-recorded names, including endearments
and titles like "Honey" and "Buddy," and we dare you to browse the
seventeen message options without laughing out loud.
"I hope everyone has as much fun with this card as I did...and
there's more where that came from," said Bolton.
Like music, greeting cards are a wonderful tool that help people
make meaningful connections. The exclusive partnership provides a
new opportunity for Bolton fans and greeting card enthusiasts to
connect with the people closest to them in a fun and entertaining
way.
"People want to feel celebrated on their birthday," said
Jenn Branch, Creative Director at
American Greetings. "They want fireworks; they want the marching
band! When we were brainstorming ways to elicit that feeling, we
thought 'what could be bigger and more epic than Michael Bolton singing a song just for you?' We
are extremely excited to collaborate with Michael to create these
incredibly fun and impactful video greetings that will absolutely
make someone feel special and celebrated on their birthday."
Consumers can find this Michael
Bolton card and more digital options for staying connected
at www.americangreetings.com. A great selection of inspiring cards
from American Greetings is also available in the app stores for
mobile devices, at participating drug chains, grocery stores and
mass retailers nationwide, as well as in American Greetings and
Carlton Cards retail stores. For more information on American
Greetings, visit www.corporate.americangreetings.com. You can
also follow American Greetings on Twitter, Facebook, American
Greetings blog, YouTube, Pinterest, Google+ and Instagram.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been
a creator and manufacturer of innovative social expression products
that assist consumers in enhancing their relationships to create
happiness, laughter and love. The Company's major greeting
card lines are American Greetings, Carlton Cards, Gibson, Recycled
Paper Greetings and Papyrus, and other paper product offerings
include DesignWare party goods and American Greetings and Plus Mark
gift-wrap and boxed cards. American Greetings also has one of
the largest collections of greetings on the Web, including greeting
cards available at Cardstore.com and electronic greeting cards
available at AmericanGreetings.com. In addition to its
product lines, American Greetings also creates and licenses popular
character brands through the AG Properties group.
Headquartered in Cleveland, Ohio,
American Greetings generates annual revenue of approximately
$2 billion, and its products can be
found in retail outlets worldwide. For more information on
the Company, visit www.corporate.americangreetings.com.
About Michael Bolton
Michael Bolton is a multiple
Grammy Award-winning Singer, Songwriter and Social Activist, who
has sold more than 55 million records worldwide. Bolton
remains committed to humanitarian causes, especially through the
Michael Bolton Charities, now in its 21st year.
In recognition of his artistic achievements, Michael won two
Grammys for Best Pop Male Vocal Performance (nominated four times),
six American Music Awards, and a Star on the Hollywood Walk of
Fame. As a songwriter, he has earned over 24 BMI & ASCAP
Awards, including Songwriter of the Year, 9 Million-Air awards, and
the Hitmakers Award from the Songwriters Hall of Fame.
Bolton has written with some of the greatest and most diverse
talent of our time, including Bob Dylan, Paul Stanley, Lady Gaga, Diane Warren,
Desmond Child, David Foster, Walter
Afanasieff and "Mutt" Lange. Bolton's songs have been
recorded by the likes of KISS, Marc
Anthony, Barbra Streisand, Cher, Kanye West and Jay
Z.
Michael's songs and performances have been featured in numerous
television and film soundtracks, including the Oscar-nominated
theme song "Go the Distance" from Walt
Disney's blockbuster animated film Hercules and the
forthcoming Russell Crowe film
Fathers & Daughters.
Continuing to tour the world each year, Michael has performed
with legacies such as Luciano Pavarotti, Placido Domingo, Jose
Carreras, Renee Fleming and BB King.
Recently, Michael became a viral sensation in The Lonely
Island's Emmy nominated video "Captain Jack
Sparrow" that launched on Saturday Night Live and has
racked up over 125 million views on YouTube. Bolton has had
multiple cameos in the CBS hit series Two and a half Men and
has been featured in TV campaigns for Honda, Starburst and
Optimum.
Experience the interactive multimedia release here:
http://www.multivu.com/players/English/7142551-american-greetings-michael-bolton/
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/celebrate-birthdays-in-an-epic-way-with-new-michael-bolton-video-ecard-from-american-greetings-300022482.html
SOURCE American Greetings Corporation