MIAMI, Oct. 2, 2015
/PRNewswire/ -- Carnival Cruise Line -- New Orleans' largest cruise operator -- has
signed a multi-year agreement with the New Orleans Saints that
includes in-stadium promotions, community partnerships, onboard
game-day festivities, social media activities and advertising
opportunities.
As the Official Cruise Line of the New Orleans Saints, Carnival
will bring even more fun to the Big Easy with a variety of in-game
activities and promotions at the Mercedes-Benz Superdome, including
the "Helmet Shuffle" contest that awards one lucky fan a free
cruise during each home game. Additionally, stand-alone ads will be
positioned throughout the Mercedes-Benz Superdome, while Carnival
messaging will be featured on the team's web site.
Guests on board Carnival's New
Orleans-based ships can also enjoy the new Saints Sailgate
Sailaways, football-themed deck parties that will include food and
drink specials, games, prizes, a DJ, dancing and more.
Saints fans will also have a chance to win a number of fantastic
prizes, including autographed jerseys, footballs and helmets and
free Caribbean cruises departing
from New Orleans.
Carnival is also teaming up with the Saints to support the
team's Read and Rise program that promotes children's literacy in
and around the New Orleans
area.
"Carnival has been a part of the New
Orleans community for more than 20 years and this
partnership with the Saints offers fans a variety of opportunities
to engage with the team and, just like on board our ships, provides
an environment that creates a lifetime of wonderful memories," said
Christine Duffy, Carnival's
president.
"Both Carnival Cruise Line and the New Orleans Saints are
committed members of the greater New
Orleans community who share similar objectives in regards to
enhancing the combined economic impact of our partnering brands on
the city and region," said Saints Owner Tom
Benson. "We are thrilled to join with Carnival as they
add another element of excitement to our game-day experience, while
enhancing the appeal of the tourism industry for our region."
Carnival pioneered year-round cruising from New Orleans in 1994 and currently operates two
year-round ships carrying 400,000 guests annually – more than any
cruise line. Carnival's New
Orleans-based ships include Carnival Dream, which sails
seven-day cruises to the Caribbean, Bahamas and Florida, and Carnival Elation offering four-
and five-day cruises to Mexico. Next spring, the newer,
larger Carnival Triumph will assume Carnival Elation's short-cruise
program, increasing capacity on this route by 34 percent.
For additional information on Carnival's cruises, contact any
travel agent, call 1-800-CARNIVAL or visit carnival.com.
Carnival can also be found on:
Twitter: www.twitter.com/carnivalcruise
Facebook Fan Page: www.facebook.com/carnival
YouTube: www.youtube.com/carnival
Instagram: www.instagram.com/carnival
Journalists also can visit Carnival's media site,
www.carnival-news.com or follow the line's PR department on Twitter
at www.twitter.com/CarnivalPR.
About Carnival Cruise Line
Carnival, a unit of
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The
World's Most Popular Cruise Line®" with 24 ships operating three-
to 16-day voyages to The Bahamas,
Caribbean, Mexican Riviera,
Alaska, Hawaii, Canada, New England, Bermuda, Australia, New
Zealand and the Pacific Islands. The company currently
has two new 133,500-ton ships on order--Carnival Vista, set to
debut in 2016, and an as-yet-unnamed vessel scheduled to enter
service in 2018.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/carnival-cruise-line-new-orleans-saints-announce-multi-year-partnership-300153476.html
SOURCE Carnival Cruise Line