MIAMI, May 16, 2017 /PRNewswire/ -- For the third
consecutive year, Carnival Cruise Line has been named Most Trusted
Cruise Line in America by Reader's Digest, a Trusted Media
Brands, Inc. (TMBI) company and one of the nation's largest
and most respected media brands.
The Reader's Digest Trusted Brand Survey®* is an
independent, online survey conducted in partnership with Ipsos
Connect. This year's survey polled 5,500 Americans nationwide who
were asked to rate products they trust across 40 different
categories in areas such as quality, value and reliability.
Carnival received more votes than any other cruise line.
The full list of Reader's Digest Trusted Brands can be
found in the publication's June issue, which goes on sale today,
May 16, and online at
rd.com/trustedbrands.
Carnival continues to introduce exciting onboard features and
programming to build upon its brand promise of providing fun,
memorable vacations at a great value, while keeping up with
changing consumer trends and preferences.
Last year marked the launch of the new Carnival Vista, a
groundbreaking 133,500-ton ship that introduced such one-of-a-kind
features as SkyRide, a bike-ride-in-the-sky attraction, as well as
the first IMAX Theatre at sea, the first brewery on a North
American-based cruise ship and Family Harbor, with special
family-friendly accommodations and a private lounge.
To commemorate Carnival Vista's U.S. arrival, the company hosted
an overnight event aboard the ship in New
York for military families in support of Operation
Homefront, the national nonprofit that builds strong, stable and
secure military families. The event included a concert by
country music superstar Carrie
Underwood and the ship's official naming with Deshauna Barber – the first woman serving in the
U.S. military to be named Miss USA – presiding over the ceremonies
as godmother.
Throughout its fleet, Carnival continues to build upon its
commitment to providing exceptional, friendly and attentive service
through initiatives such as the Carnival Service Values, a
comprehensive program that has redefined the company's culture of
service and reinforces the importance of offering a fun,
welcoming environment, both on board and ashore.
Additionally, Carnival and its employees support a wide range of
charitable and social service agencies and organizations in its
homeports throughout the U.S. The company also serves as the
Official Celebration Partner of St. Jude Children's Research
Hospital, its primary charitable partner. Since launching Care
to Play: Carnival for St. Jude Kids program in 2010, Carnival
has donated more than $13 million in
the fight against childhood cancer.
"We work very hard to maintain our distinction as 'America's
Cruise Line' and being named 'Most Trusted Cruise Line in America'
three years running is a wonderful validation of our efforts at
providing fun, quality and memorable vacations our guests,"
said Christine Duffy,
president of Carnival Cruise Line.
To learn more about Carnival Cruise Line,
visit Carnival.com. For reservations, contact any travel
agent or call 1-800-CARNIVAL. Carnival can also be found
on: Facebook, Instagram, Twitter
and YouTube.
Journalists also can visit Carnival's media
site, carnival-news.com or follow the line's PR
department on Twitter at twitter.com/CarnivalPR.
About Carnival Cruise Line
Carnival Cruise Line, part of Carnival Corporation & plc
(NYSE/LSE: CCL; NYSE: CUK), is "The World's Most Popular Cruise
Line®" with 25 ships operating three- to 16-day voyages to The
Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Bermuda, Europe, Cuba,
Australia, New Zealand and the Pacific Islands. Two
133,500-ton Vista class ships are currently scheduled for delivery
- Carnival Horizon in 2018 and an as-yet-unnamed vessel in 2019.
Additionally, two new 180,000-ton ships are scheduled to enter
service in 2020 and 2022.
About the Survey
These are findings from an Ipsos Connect study conducted for
Reader's Digest from November 15 to November
23, 2016. For the survey, a sample of 5,500 U.S. adults were
interviewed online. The precision of online polls is
measured using a credibility interval. In this case, the poll has a
credibility interval of plus or minus 1.6 percentage points.
The data was weighted to U.S. Census data by age, gender, income
and geography. Statistical margins of error are not applicable to
online surveys. All sample surveys may be subject to other sources
of error, including, but not limited to coverage error and
measurement error. Where figures do not sum to 100, this is due to
the effects of rounding.
Winning brands were determined by absolute vote and confirmed to
be statistically significant from the other brand(s). In any
category where the winning brand was not significantly different
from the other brands, a follow up question was asked to determine
the brand winner.
The highest brand is designated a category winner only if it is
statistically significant at the 95 percent confidence level, when
compared to the next highest brand. If a tie still existed, the
secondary tie breaker was determined by direct performance of trust
compared to other most trusted brand.
About Reader's Digest
Reader's Digest, a Trusted Media Brands, Inc. brand, simplifies
and enriches consumers' lives by discovering and expertly selecting
the most interesting ideas, stories, experiences and products in
health, home, family, food, finance and humor. Reader's Digest is
available online at RD.com; in print; via digital download on iPad,
mobile apps and tablets; and can be accessed via its social media
channels: Facebook, Twitter, Instagram, YouTube, Pinterest and
Google+.
Trusted Media Brands, Inc. comprises a network of engaged,
active readers who genuinely connect with its blend of uplifting
and enduring expertly-curated family, food, health, home
improvement, finance and humor content digitally, via magazines and
books, social media, and events and experiences. Founded in 1922 by
DeWitt Wallace as Reader's Digest
Association, one of the first user-generated content publishers,
Trusted Media Brands, Inc. is headquartered in New York City. For more information, visit
TMBI.com.
*Reader's Digest Trusted Brand is a registered service mark
of Trusted Media Brands, Inc.
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SOURCE Carnival Cruise Line