MIAMI, Feb. 24, 2015 /PRNewswire/ -- Carnival
Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world's
largest travel and leisure company, today announced it attracted
nearly a quarter of a million visits to its unique
"CRUISE-A-NALITY" tool – an easy, fun and industry-first quiz that
helps people determine what type of cruise vacation and brand
experience is right for them. The results are based on a six
personality-focused questions that generate a cruise "persona" for
all types of travelers.
Of the thousands of people who completed the "CRUISE-A-NALITY"
quiz, a total of 65 percent were women. Additionally, when
combining both male and female respondents, nearly 40 percent of
consumers who completed the quiz qualified as a "Captain
Spontaneous" (male) or "The Free Spirit" (female) cruise
personality – meaning they are up for whatever experience is thrown
their way and always looking for a good time.
The "CRUISE-A-NALITY" tool, available on Carnival Corporation's
World's Leading Cruise Lines website, combines onboard
experience-based questions with destination-based questions to
provide tailored cruise brand recommendations for each participant.
For instance, if a male answered questions about what kind of
onboard experience he was looking for that led him to the "Captain
Spontaneous" persona and chose that he is looking for a tropical
getaway, he might be provided with recommendations to travel on the
company's Carnival Cruise Line, Princess Cruises or Costa Cruises
brands.
"The CRUISE-A-NALITY tool is a fun way for travelers to look for
the cruise vacation experience that is best for them," said
Ken Jones, vice president of group
marketing and insights for Carnival Corporation. "It is easy to do,
and it is helping our current and potential guests get a better
understanding of their cruise personas. The more we can help get
the right people on the right ship for the right occasion, the more
we are able to ensure we exceed guest expectations. And of course,
we always encourage our guests to work with their travel agent, who
can provide excellent insight into how to make the most of a cruise
vacation."
The quiz has been an engaging tool for consumers, with people
spending on average more than two and a half minutes on the site
per visit. When that amount of time is combined with the more than
200,000 visits to the tool, it accounts for 445 days, or more than
a year of time, exploring their cruise personality. When taking the
quiz, there are 30 possible "CRUISE-A-NALITY" personas available.
This includes the below eight corresponding personalities -- four
male, four female -- that were the most popular personas based on
consumer answers to the quiz:
MOST POPULAR
CRUISE-A-NALITIES
|
CRUISE-A-NALITY
|
Description
|
Percent of
Quiz-Takers
|
Captain Spontaneous
(male)
The Free Spirit (female)
|
These personas are up
for anything in pursuit of a good time on their cruise
vacation
|
36% male
38% female
|
Adventure Man
(male)
Madame Adventurous (female)
|
These personas are
ready to take on any adventure out there
|
18% male
21% female
|
The Super Dad
(male)
The Ultra Mom (female)
|
These personas are
the ultimate-parents looking to have a good time with their
kiddos
|
11% male
11% female
|
Admiral Amorous
(male)
LadyLove
(female)
|
These personas are
the romantic-type looking to enjoy time with a significant
other
|
11% male
9% female
|
Carnival Corporation launched the "CRUISE-A-NALITY" quiz as part
of its new multi-brand marketing initiative targeting new cruisers,
which led to the company airing a 60-second TV commercial during
the Super Bowl on February 1.
About Carnival Corporation
Carnival Corporation &
plc is the largest cruise company in the world, with a portfolio of
cruise brands in North America,
Europe, Australia and Asia, comprised of Carnival Cruise Line,
Holland America Line, Princess Cruises, Seabourn, AIDA Cruises,
Costa Cruises, Cunard, P&O Cruises (Australia) and P&O Cruises (UK).
Together, these brands operate 100 ships totaling 212,000 lower
berths with 10 new ships scheduled to be delivered between now and
2018. Carnival Corporation & plc also operates Holland America
Princess Alaska Tours, the leading tour companies in Alaska and the Canadian Yukon. Traded on both
the New York and London Stock
Exchanges, Carnival Corporation & plc is the only group in the
world to be included in both the S&P 500 and the FTSE 100
indices. Additional information can be found on www.carnival.com,
www.hollandamerica.com, www.princess.com, www.seabourn.com,
www.aida.de, www.costacruise.com, www.cunard.com,
www.pocruises.com.au and www.pocruises.com.
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SOURCE Carnival Corporation & plc