MIAMI, Dec. 15, 2016 /PRNewswire/ -- Carnival
Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world's
largest leisure travel company, today announced the launch of its
Celebrity Apprentice Charity
Challenge, an online consumer contest running in conjunction
with the upcoming season of NBC's "The New Celebrity Apprentice,"
which premieres on January 2 at
8 p.m. EST.
Designed to support the charities chosen by the show's celebrity
contestants while driving viewer engagement with the show, the
challenge builds on Carnival Corporation's sponsorship of the
popular program's two-part season finale, set to air nationally on
February 6 and 13.
Beginning today and through the duration of the eighth season of
"The New Celebrity Apprentice," consumers can visit
ApprenticeCruiseChallenge.com to learn about the celebrities and
charities involved in the show and cast votes in support of their
favorites. After they vote, viewers are encouraged to share their
choice via their social media channels using the hashtag
#ApprenticeCharityChallenge to inspire their friends to vote and
learn about the charities as well.
In return for their vote, consumers will be entered to win
weekly cruise giveaways from three of Carnival Corporation's North
American brands, as well as a grand prize of a cruise a year for
life.
In addition to selecting contest winners each week for a cruise
giveaway, Carnival Corporation will also make donations to the
charities of the celebrity contestants who were voted off the show
that week, bringing further attention to the worthwhile
organizations. Carnival Corporation's donations to all 16 of the
contestant's charitable groups as part of the Celebrity Apprentice
Charity Challenge will total
$145,000.
"With the popularity of cruising and the enthusiasm surrounding
'The New Celebrity Apprentice,' our challenge will bring important
awareness of these charities while offering great cruise giveaways
that will create a lot of excitement," said Ken Jones, vice president, group marketing and
insights for Carnival Corporation. "This challenge will reach
millions of people watching the program, which will help create a
way for us to generate awareness of cruising and help inspire
people to consider cruising when they are planning their
vacations."
Below is a list of this season's 16 celebrity contestants vying
for the title of Celebrity Apprentice and the charities they are
representing. Consumers can begin submitting their votes today as
part of the Celebrity Apprentice Charity
Challenge:
- Laila Ali, The Women's Sports
Foundation: a charitable, educational organization dedicated to
promoting girls and women in sports and
fitness.
- Brooke Burke-Charvet, Operation
Smile: a nonprofit medical service organization founded
to provide cleft lip and palate repair surgeries to children
worldwide.
- Eric Dickerson, Young Warriors:
a program to develop positive and healthy male-to-male
relationships.
- Boy George, Safe Kids Worldwide: a global network working to
prevent accidental injury in children under 19.
- Matt Iseman, The Arthritis
Foundation: a leading nonprofit organization dedicated to the
prevention, control and cure of arthritis in the United States.
- Carrie Keagan, The Humane
Society of the United States: the
nation's largest and most effective animal protection
organization.
- Carson Kressley, The True Colors
Fund: a program dedicated to ending homelessness among lesbian,
gay, bisexual, and transgender youth.
- Lisa Leslie, The Semper Fi Fund:
a fund providing financial assistance to wounded Marines and their
families while they recover.
- Jon Lovitz, St. Jude Children's
Research Hospital: a pediatric treatment and research facility
focused on children's catastrophic diseases.
- Vince Neil, Keep Memory Alive:
an organization committed to improving the lives of patients and
families as they navigate the challenges of brain disorders,
including Alzheimer's.
- Nicole "Snooki" Polizzi, North Shore Animal League of America:
the world's largest no-kill animal rescue and adoption
organization.
- Kyle Richards, Children's
Hospital Los Angeles: a non-profit hospital and is the largest
regional referral center for children in critical condition who
need life-saving care.
- Chael Sonnen, Hire Heroes
USA: organization dedicated to
helping veteran find jobs across the country.
- Porsha Williams, HOSEA HELPS: a community effort to fight
childhood hunger throughout the country.
- Ricky Williams, Dr. John E.
Upledger Foundation: concussion and military veteran PTSD intensive
therapy programs and research studies.
- Carnie Wilson, The Weight Loss
Surgery Foundation of America: a foundation focused on ending
obesity by empowering people to move from surviving to thriving
through medical treatments including surgery, education and
support.
Celebrity Apprentice Charity Challenge Specifics
Each
vote cast will automatically enter the fan into that week's pool
eligible for the free cruise giveaways, as well as the larger
voting pool eligible for final grand prizes. Following the season
finale on February 13, a runner-up
grand prize winner will be selected to receive one cruise a year
for five years and an overall grand prize winner will be selected
to receive one cruise a year for life. Cruise giveaways are
redeemable for three, four or seven-day itineraries on three of
Carnival Corporation's North American brands – Carnival Cruise
Line, Holland America Line and Princess Cruises.
Voting is officially open for consumers to begin voting now
through 8 p.m. EST on Monday, January 2, ahead of the show's premiere.
Following the airing of the premiere, a winner(s) will be chosen
for the weekly cruise giveaway(s) and the contest pool will reset
for the next week.
Following this same schedule, voting will close each week at
8 p.m. EST on Monday ahead of the
show, and will reopen for the following week at 2 a.m. EST the next morning. Viewers are eligible
to cast one vote per celebrity per day.
The full list of Celebrity Apprentice Charity Challenge's rules and eligibility
information is available at ApprenticeCharityChallenge.com.
Building on Innovative Marketing with Sponsorship of "The New
Celebrity Apprentice"
Carnival Corporation and four of its
North American brands – Carnival Cruise Line, Holland America Line,
Princess Cruises and Seabourn – will be featured in the show's
two-part season finale, with details to be shared in the coming
months. These brands and Carnival Corporation's six other global
cruise line brands comprise the world's largest cruise company.
Carnival Corporation's sponsorship of NBC's popular program is
the latest initiative in the company's ongoing strategy to
implement innovative ways to expand the market and inspire
consumers to consider a cruise for their next vacation.
Carnival Corporation recently launched three original television
programs that showcase adventures aboard each of the company's 10
cruise line brands – including "The Voyager with Josh Garcia," airing on NBC nationwide on
Saturday mornings. Additionally, Carnival Corporation exposed a
broader consumer audience to cruising with its first-ever Super
Bowl commercial in 2015, also on NBC, and an initiative this year
with AT&T and Samsung to allow consumers to take a fully
immersive virtual reality cruise.
About Carnival Corporation
& plc
Carnival Corporation & plc is the largest
leisure travel company in the world, with a portfolio of 10 cruise
brands in North America,
Europe, Australia and Asia comprised of Carnival Cruise Line,
Fathom, Holland America Line, Princess Cruises, Seabourn, AIDA
Cruises, Costa Cruises, Cunard, P&O Cruises (Australia) and P&O Cruises (UK).
Together, these brands operate 102 ships visiting over 700 ports
around the world and totaling 226,000 lower berths with 17 new
ships scheduled to be delivered between 2017 and
2022. Carnival Corporation & plc also operates
Holland America Princess Alaska Tours, the leading tour companies
in Alaska and the Canadian Yukon. Traded on both
the New York and London Stock Exchanges, Carnival
Corporation & plc is the only group in the world to be
included in both the S&P 500 and the FTSE 100 indices.
Additional information can be found on www.carnival.com,
www.hollandamerica.com, www.seabourn.com, www.aida.de,
www.costacruise.com, www.cunard.com, www.pocruises.com.au,
www.pocruises.com and www.fathom.org.
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SOURCE Carnival Corporation & plc