MIAMI, Sept. 19, 2016 /PRNewswire/ -- Carnival
Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world's
largest leisure travel company, today announced it has created
three original TV programs that will air on major networks on
Saturday mornings beginning October
1. Representing a first in the cruise industry, this
innovative communications approach builds on the company's strategy
to highlight why traveling by ocean to experience global
destinations has become one of the best ways to see and learn about
the world and other cultures.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/7916451-carnival-three-original-tv-series
Carnival Corporation's three initial TV series will air on ABC,
NBC and The CW on Saturday mornings, reaching viewers during the
large family-oriented programming blocks, established to educate
and entertain families and people of all ages. With almost 80
original episodes that will rotate over a span of the next 12
months, the new experiential series will use compelling and
authentic storytelling to share the powerful way travel by sea
connects people, places and cultures around the world. The company
also has produced a fourth series that is expected to air on a
mid-week evening on cable in early 2017.
The company's new experiential content is designed to engage
viewers by showcasing exciting adventures, exotic cultures and
popular global destinations. Ships from all 10 of the company's
cruise line brands -- Carnival Cruise Line, Fathom, Holland
America Line, Princess Cruises, Seabourn, AIDA
Cruises, Costa Cruises, Cunard, P&O
Cruises (Australia)
and P&O Cruises (UK) – serve as the platform for
engaging and emotional experiences, and each of the company's
brands will be featured in at least one of the episodes during the
inaugural season.
"We are excited to launch our first original TV programs and to
share compelling content and stories with millions of people," said
Arnold Donald, CEO of Carnival
Corporation. "We have taken great care to develop TV shows that we
believe families and people of all ages will truly enjoy watching,
with interesting stories, charismatic hosts and spectacular video,
showing how much fun people have traveling the world by ocean on
our fleet of more than 100 cruise ships. The shows will also help
dispel outdated myths about cruising and expose a much broader
consumer audience to why cruising is the fastest growing segment of
the vacation industry."
Added Donald: "This strategy to create original content across
multiple media platforms is just one of the innovative approaches
we are taking to expand the market for cruise vacations. These
programs will show people in a highly engaging way why cruising is
such a great vacation at an exceptional value."
New TV Shows Demonstrate Cruising's Popularity in Unique
Ways
Carnival Corporation's three original new TV series launching on
Oct. 1 include:
"Ocean Treks with Jeff
Corwin"
ABC – Airing Saturday mornings*
"Ocean Treks with
Jeff Corwin" will broadcast
nationally as part of the sixth season of the Daytime Emmy-winning
block Weekend Adventure, a three-hour programming block
airing Saturday mornings on 98 percent of the country's ABC
affiliate channels. The show follows Emmy-winning host Jeff Corwin as he embarks on adventures in some
of the world's most exciting destinations, such as repelling down
cliffs, flight-seeing to glacier landings, mountain climbing in a
national park and zip lining through a rainforest.
"The Voyager with Josh
Garcia"
NBC – Airing Saturday mornings*
"The Voyager with
Josh Garcia" follows video
journalist and world-traveler Josh
Garcia as he goes off the beaten path in fascinating seaside
ports to meet locals who share their rich history, life stories and
exotic foods, and introduces viewers to the hidden beauty, cultural
diversity and amazing flavors native to each destination. The
program will air as part of NBC's all-new, three-hour programming
block that extends the network's "The More You Know" brand with
inspiring stories on NBC stations throughout the country.
"Vacation Creation"
The CW – Airing Saturday mornings*
"Vacation
Creation," featuring "In Living Color" star and comedian
Tommy Davidson and YouTube celebrity
Andrea Feczko as hosts, goes beyond
the typical travel show by personalizing vacations of a lifetime
for couples, individuals and families facing hardship, in need of
hope or seeking much-needed time together. From bringing three
generations of women together to visit Russia for the first time since their
grandmother escaped a war to giving a father whose life was
threatened by illness a trip to remember, the show follows Davidson
and Feczko as they tell inspiring stories and surprise guests with
a dream vacation. The series will air as part of The CW's "One
Magnificent Morning" Saturday morning block.
All three programs run for 30 minutes. "Ocean Treks" and "The
Voyager" are scheduled to air at 9 a.m. local time and
"Vacation Creation" at 10:30 a.m. local time. Exact air
times are subject to change.
Carnival Corporation's original TV programming will be initially
distributed across major broadcast and cable networks and extended
to major digital Over-The-Top (OTT) platforms to maximize audience
exposure. The three initial series are being distributed by Litton
Entertainment.
About Carnival Corporation & plc
Carnival
Corporation & plc is the largest leisure travel company in
the world, with a portfolio of 10 cruise brands in North
America, Europe, Australia and Asia comprised
of Carnival Cruise Line, Fathom, Holland America
Line, Princess Cruises, Seabourn, AIDA
Cruises, Costa Cruises, Cunard, P&O
Cruises (Australia)
and P&O Cruises (UK).
Together, these brands operate 101 ships visiting over 700 ports
around the world and totaling 225,000 lower berths with 18 new
ships scheduled to be delivered between 2016 and
2022. Carnival Corporation & plc also operates
Holland America Princess Alaska Tours, the leading tour companies
in Alaska and the Canadian Yukon. Traded on both
the New York and London Stock Exchanges, Carnival
Corporation & plc is the only group in the world to be
included in both the S&P500 and the FTSE 100 indices.
Additional information can be found on www.carnival.com,
www.hollandamerica.com, www.princess.com, www.seabourn.com,
www.aida.de, www.costacruise.com, www.cunard.com,
www.pocruises.com.au, www.pocruises.com and www.fathom.org.
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SOURCE Carnival Corporation & plc