LAS VEGAS, Aug. 20, 2014 /PRNewswire-iReach/ -- Konami
Gaming, Inc., a global leader in casino gaming and systems,
announced that its award-winning casino management system SYNKROS®
has been selected by Canyon Casino in Black Hawk, Colorado, to replace their
existing system. This is Konami's first SYNKROS installation in
Colorado, a state in which 39
casinos currently operate.
Photo - http://photos.prnewswire.com/prnh/20140820/137720
"Canyon Casino is a mid-sized casino with a beautiful downtown
location in historic Black Hawk.
In addition to slot accounting and TITO, SYNKROS will deliver great
new marketing capabilities including a robust, multi-tiered loyalty
program and reactive bonusing that occurs on the player's LCD
display and on Konami's True Time Window (picture-in-picture) at
the slot machine," explained Clark
Warren, senior director of systems sales at Konami.
Warren added, "Konami's SYNKROS is a perfect fit because its
powerful, customizable marketing tools allow the team at Canyon
Casino to create an exciting experience for both locals and
out-of-town guests that no other casino in Colorado can match."
"Canyon Casino attracts visitors from local communities as well
as regional feeder markets, and whether it's their first time
visiting or their fifth time this month, we're committed to
delivering the best possible products and service," said Canyon
Casino general manager Brian Cloud.
"We needed a highly reliable system that could help us manage our
gaming operations and maintain a competitive edge in the market.
The SYNKROS system Konami provides has a stronger set of tools to
help us manage all aspects of our business in real time, so we can
continue to impress a broad spectrum of customers with unique,
positive experiences."
Canyon Casino has more than 400 slot machines, 100 of which
operate as coin slots where guests can still appreciate the sound
of coins falling into the trays. The casino's available table games
include blackjack, craps, and roulette. Guests can also enjoy
membership in the multi-tiered Canyon Club, which qualifies them
for benefits such as Canyon Grille dining discounts, special
offers, exclusive promotions, party events, and same-day cash
back.
"Given how competitive the Colorado gaming market has become, SYNKROS
will allow us to continue to enhance and expand the benefits we
offer customers through our Canyon Club program," explained Cloud.
"SYNKROS' proven reliability and engaging marketing
capabilities help us deliver a unique, entertaining experience for
all our guests, which ultimately impacts our success and continuing
legacy in the area."
"Overall, this is a landmark opportunity for both companies. It
acts as the original approval and entry of KONAMI's SYNKROS into
Colorado, and it's Canyon Casino's
long-term vehicle to differentiate their marketing program with
advanced bonusing tools and targeting functionality previously
unknown to the area," Warren concluded.
About Konami Gaming, Inc.
Konami Gaming, Inc. is a Las
Vegas-based subsidiary of KONAMI CORPORATION (NYSE: KNM).
The company is a leading designer and manufacturer of slot machines
and casino management systems for the global gaming market. For
more information about Konami Gaming, Inc. or the SYNKROS gaming
enterprise management system, please visit
www.konamigaming.com.
About Canyon Casino
Located at the edge of Black
Hawk's historic downtown, Canyon Casino is a beautiful
mountain destination just a short drive from Denver. In addition to its monthly promotions
and lively upstairs slot club, the casino's 13,000+ square foot
gaming space includes 100 coin slots, 300 other slots and table
games including craps and roulette. With a reputation for value and
attentive service, the site is known as Black Hawk's best bet in everything from
dining to entertainment. For more information about Canyon Casino,
please visit www.canyoncasino.com.
Media Contact: Tashina
Wortham, Konami Gaming, Inc., 702.815.2712,
wortham0609@konamigaming.com
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SOURCE Konami Gaming, Inc.