CARLSBAD, Calif., Dec. 2, 2013 /PRNewswire/ -- Today Callaway
Golf Company (NYSE: ELY) announced two new drivers for the 2014
season, Big Bertha and Big Bertha Alpha. The iconic Big Bertha
brand name is synonymous with innovation, technology and
performance leadership, and these new products deliver. The Big
Bertha Driver debuts the company's Adjustable Perimeter Weighting
technology, an innovative sliding weight that can be moved around
the perimeter of the driver head to help individuals produce
longer, straighter drives. The Big Bertha Alpha Driver is the first
driver to enable independent adjustments of four significant
performance characteristics to promote distance: loft, lie, Center
of Gravity (draw) bias, and – most innovatively – Center of Gravity
height.
Callaway has released content and product information to media
via a Flipboard Magazine, which can be viewed here:
http://flip.it/2UVdH
Both drivers will be available at golf retailers nationwide in
February 2014.
For more information and product-specific content, please visit
www.CallawayGolf.com To keep up with other Callaway original
content, product news and Tour information please connect with
Callaway on Twitter @CallawayGolf and follow us on Facebook.
About Callaway Golf
Through an unwavering
commitment to innovation, Callaway Golf Company (NYSE:ELY) creates
products designed to make every golfer a better golfer. Callaway
Golf Company manufactures and sells golf clubs and golf balls, and
sells golf accessories under the Callaway Golf® and Odyssey® brands
worldwide. For more information please visit
www.callawaygolf.com.
CONTACT:
Scott
Goryl
Callaway Golf Company
Scott.Goryl@CallawayGolf.com
@Scott_GorylCG
@CallawayGolfPR
(Logo: http://photos.prnewswire.com/prnh/20091203/CGLOGO)
SOURCE Callaway Golf