Callaway Golf Apparel Launches Performance Cotton Products
July 08 2014 - 9:00AM
Callaway
®Golf Apparel, a division under Perry
Ellis International, Inc. (Nasdaq:PERY), an internationally
recognized leader in the golf apparel industry, has introduced two
new industry leading developments, Performance Cotton fabrics in
conjunction with Opti-Soft performance technology.
This latest development combines the vibrant colors and
performance attributes of polyester with the soft feel and comfort
of cotton. Designed to enhance comfort without compromising
performance, Performance Cotton is the best of both worlds. The
results are garments that offer a soft, natural feel combined with
the performance golfers expect. Performance Cotton melds the most
desirable attributes of cotton and polyester fabrics, eliminating
the need to compromise performance for natural feel, or vice versa,
and providing an unparalleled product in terms of both comfort and
performance.
Launching for spring 2015, all Performance Cotton products will
feature Opti-Soft product technology, a part of the Callaway Opti
Series family of performance technologies, as well as both Opti-Dri
and Opti-Shield performance technologies. Opti-Soft technology
is designed to optimize the feel and comfort of a garment, while
still providing maximum performance. Opti-Dri technology
transfers moisture away from the body to help in evaporation while
Opti-Shield technology creates a layer of protection from the sun's
harmful rays.
Opti-Series continues to enhance enjoyment of the game by
addressing comfort and performance concerns that golfers of all
levels face. Features within the Opti-Series line currently
available include Opti-Dri, Opti-Shield, Opti-Stretch, Opti-Genic,
Opti-Repel, Opti-Cool, Opti-Therm, Opti-Vent and Opti-Soft.
Opti-Series is yet another example of the Callaway tradition of
performance and quality.
For more information on Callaway Golf Apparel, please visit
www.CallawayApparel.com
For more information about Perry Ellis International, Inc. and
the company's entire portfolio of brands, please visit.
www.PERY.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer,
distributor and licensor of a broad line of high quality men's and
women's apparel, accessories and fragrances. The Company's
collection of dress and casual shirts, golf sportswear, sweaters,
dress pants, casual pants and shorts, jeans wear, active wear,
dresses and men's and women's swimwear is available through all
major levels of retail distribution. The Company, through its
wholly owned subsidiaries, owns a portfolio of nationally and
internationally recognized brands, including: Perry Ellis®,
Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®,
Cubavera®, Ben Hogan®, Savane®, Original Penguin® by
Munsingwear®, Grand Slam®, John Henry®, Manhattan®, Axist®,
and Farah®. The Company enhances its roster of brands by
licensing trademarks from third parties, including: Nike® and Jag®
for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf
apparel. Additional information on the Company is available at
http://www.pery.com.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf
Company (NYSE:ELY) creates products designed to make every golfer a
better golfer. Callaway Golf Company manufactures and sells golf
clubs and golf balls, and sells golf accessories under the Callaway
Golf® and Odyssey® brands worldwide. For more information please
visit www.callawaygolf.com.
CONTACT: Jeremy Gerson
Sports Marketing Director, Perry Ellis International, Inc.
Jeremy.Gerson@pery.com
305-873-1325
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