CARLSBAD, Calif., Nov. 12, 2013 /PRNewswire/ -- In a year that saw
market share gains for Callaway Golf Company (NYSE: ELY) in the
woods and irons categories, the golf club and ball manufacturer
today announces a full new line of distanced-focused woods and
irons products for 2014. The X2 Hot products, including drivers,
fairway woods, hybrids and irons -- each with a Standard and Pro
version -- have been developed to be longer, faster and more
forgiving for a broad range of golfers. The X2 Hot line of products
will be available on January 17, 2014
at golf retailers worldwide and on www.CallawayGolf.com.
"With the X2 Hot line, we challenged ourselves to reinvent each
product to meaningfully improve distance, speed and forgiveness
across every category," said Dr. Alan
Hocknell, Senior Vice President, R&D, Callaway Golf. "We
worked hard for every extra gram of discretionary weight, every
thousandth of an inch of metal, to increase ball speed and overall
distance while improving total performance, especially on
off-center impact."
The X2 Hot line sits in the heart of Callaway Golf's 2014
product lineup, and each club has distance, speed and forgiveness
in common. Additional context on these products and others, as
always, can be found in various multimedia formats on the Callaway
Media Productions page: www.CallawayMediaProductions.com
X2 Hot Drivers
Emphasizing the focus on distance, the
X2 Hot Drivers debut the Company's Hyper Speed Face technology,
with a large overall design based on player impact probability and
stress distribution across the face, resulting in high average
balls speeds and a lighter weight construction. Players can
independently adjust the driver's loft and lie with the Company's
Advanced Optifit Hosel. Loft can either be decreased by 1-degree or
increased by up to 2-degrees to help optimize the launch angle and
backspin. The lie angle can also be adjusted between Neutral and
Draw, which will influence the directional bias. Eight total
settings are available to help golfers adjust their trajectory and
shot shape and unearth maximum distance gains for their game.
There are many recipes for distance -- no singular clubhead
shape, size, loft, CG position, head weight, club length or
swingweight optimizes performance for everyone. So Callaway is
bringing options in the X2 Hot line to promote optimal distance
gains for all swings. The standard version of the X2 Hot Driver is
460cc, available in 9 degree, 10.5 degree and 13.5 degree HT
lofts, and comes stock with an Aldila Tour Blue shaft. The Pro
version, available in an 8.5 degree offering, is 440cc,
features a lower, more neutral center of gravity, and includes a 7
gram external weight. The Pro model will be available with the
Aldila Tour Green shaft as the stock offering. The new product
introduction retail price for both models is $349.99.
For more information and product-specific content, please visit
www.CallawayGolf.com
X2 Hot Fairway Woods | X2 Hot Pro Fairway Woods
The
Company's fairway wood market share doubled in 2013. To keep pace
in 2014 with X2 Hot, the team added the new Hyper Speed Face Cup
technology that incorporates a thinner face for added ball speed,
particularly on impacts low in the face. The addition of a 455
carpenter steel face cup changed the paradigm in last year's wildly
popular fairway wood, yet initial testing has shown the new Hyper
Speed Face Cup is adding 1.4 mph average ball speed over its
predecessor. The team also improved the Internal Standing Wave, a
weighting system that gives Callaway engineers an ideal CG position
for distance from all impact locations on the face, and allows them
to position weight close to the face without reducing its
flexibility.
Callaway will offer a host of options in the X2 Hot Fairway
Wood, expanding the distance and versatility offerings for various
player types and playing conditions. This includes new options of
the Deep Fairway Woods, which gained notoriety with Phil Mickelson's incredible birdie on the Par 5
17 en route to his 2013 Open Championship victory. Options include
a 3-, 4-, 5-, 7-, 9- and 11-wood in the Standard model; a 13.5
degree, 15 degree, 17 degree and 19 degree in the Pro
model, and Callaway will add to its Deep series with an X2 Hot Pro
2Deep, a 3Deep and a 5Deep offering. Stocks shafts are the same as
the driver. The new product introduction retail price is
$229.99.
For more information and product-specific content, please visit
www.CallawayGolf.com
X2 Hot Hybrids | X2 Hot Pro Hybrids
The X2 Hot Hybrids
represent a huge leap in technology, performance and contemporary
looks from its predecessor. Taking cues from the success of
Callaway's explosive fairway woods and the staggering distance they
introduced in 2013, the X2 Hot Hybrids add the Hyper Speed Face Cup
and an Internal Standing Wave in a hybrid for the first time. These
technologies and others have resulted in a sweet spot that is 13
times larger than its predecessor's (not a misprint), CT that is up
to 22% higher on center hits and up to 30-40% higher on off-center
hits. A new, more contemporary head shape, largely based on Tour
feedback, complements the performance and distance technology. The
X2 Hot Hybrids feature a larger face area, a straighter, flatter
leading edge and less offset.
Callaway will offer a 3-, 4-, 5- and 6-Hybrid in the Standard
model and a 16 degree, 18 degree, 20 degree and 23 degree
Hybrid in the Pro model. Same stock shafts as the other woods
products. And the new product introduction retail price is
$199.99.
For more information and hybrid-specific content, please visit
www.CallawayGolf.com
X2 Hot Irons | X2 Hot Pro Irons
The Standard X2 Hot
Iron, ironically, sets a new standard in distance irons. These
clubs have a new Deep Central Undercut that increases the face
compliance to boost ball speeds and – you guessed it – distance. A
stabilizing arch optimizes the stiffness distribution across the
face for a great sound and feel, while moving the hot spot lower on
the face (and therefore more in line with a player's impact
location). Distance and ball speed are a huge part of the X2 Hot
Iron story, but why stop there? High MOI along with a repositioned
center of gravity and improved turf interaction have helped improve
the downrange consistency by as much as 40%, easily making these
the most accurate long distance irons Callaway has ever
designed.
The Pro model, with a thinner face and a uniquely designed
stabilizing arch that moves the weight low and central - retains
high ball speeds and distance advantages, but without an undercut
cavity and in a compact shape that is more appealing to discerning
players. The X2 Hot Pro Iron is further differentiated through a
greater progression in offset and CG height, which helps retain
some forgiveness in the longer irons while making the short irons
more controllable and more appealing to the eyes for better
players.
In the Standard model, the stock steel shaft is a True Temper
Speed Step 85; the new product introduction retail price for a
steel set is $799.99. The stock
graphite shaft is a lighter-weight offering than has been offered
before, and the new product introduction retail price is
$899.99. In the Pro model, the
standard steel shaft is the Project X 95 Flighted shaft and the new
product introduction retail price is $899.99.
For more information and product-specific content, please visit
www.CallawayGolf.com
To keep up with other Callaway original content, product news
and Tour information please connect with Callaway on Twitter
@CallawayGolf and follow us on Facebook.
About Callaway Golf
Through an unwavering
commitment to innovation, Callaway Golf Company (NYSE:ELY) creates
products designed to make every golfer a better golfer. Callaway
Golf Company manufactures and sells golf clubs and golf balls, and
sells golf accessories under the Callaway Golf® and Odyssey® brands
worldwide. For more information please visit
www.callawaygolf.com or
shop.callawaygolf.com.
CONTACT:
Scott
Goryl
Callaway Golf Company
Scott.Goryl@CallawayGolf.com
@Scott_GorylCG
@CallawaGolfPR
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SOURCE Callaway Golf