LAS VEGAS, May 23, 2016 /PRNewswire/ -- Caesars
Entertainment Corporation, (Nasdaq: CZR), the world's most
diversified casino-entertainment provider, announced today that
its Responsible Meetings (RM) group is expanding its robust
service offerings with the release of a new "Meetings for Good"
menu of community service opportunities at select
properties.
The new "Meetings for Good" menu will promote stronger community
engagement among Caesars-operated resorts, their meeting customers,
and local non-profit organizations. Participating non-profits
include organizations dedicated to seniors, environmental
sustainability, education, health & wellness, deployed soldiers
and veterans. A meetings customer seeking an eco-friendly team
building experience, for example, could help Clean the World build
hygiene kits for distribution to impoverished people to help reduce
hygiene-related deaths.
"We strive to ensure that our clients hold outstanding meetings
and events while also contributing economic, social, and
environmental benefits to society at our meeting venue locations,"
said Jordan Clark, Vice President of
Sales for Meetings & Events. "That's why it's important to us
that our corporate citizenship efforts are embedded in our meetings
offerings, allowing clients to reduce costs and meet
responsibly."
The new menu builds upon an already comprehensive RM program,
which includes a unique training and certification program.
Customers can work with an on-site certified RM professional to
designate an event as a Certified Responsible Meeting if it meets a
list of environmentally-friendly choices such as organic meals,
electronic signage, recycled meeting materials, and post-meeting
environmental reports.
The catalyst for the new menu was increased interest from
meeting planners for venues that provide opportunities to actively
give back to local communities as an integrated part of an
event. A study by Meeting Professionals International cites
that 60 percent of meeting planners are more likely to book a venue
with social impact benefits. The new "Meetings for Good" menu has
been rolled out in Las Vegas,
New Orleans and Atlantic City, and will be available in all
other markets nationally later this year.
"We've received support from Caesars for the last 7 years as
we've worked to build awareness of our mission to change the
perception of aging," said P.K.
Beville, Founder and President of Second Wind Dreams. "We
hope participation in the Responsible Meetings program will allow
us to fulfill more dreams for one of our society's most vulnerable
populations."
All Caesars-affiliated North
America hotel properties have earned a Green Key Eco-Ratings
by Green Key Global, the hospitality industry gold standard Green
Key rating, in large part due to the company's RM achievements.
About Caesars Entertainment Corporation
Caesars
Entertainment Corporation (CEC) is the world's most
diversified casino-entertainment provider and the most
geographically diverse U.S. casino-entertainment company.
CEC is mainly comprised of the following three entities: the
majority owned operating subsidiary Caesars Entertainment
Operating Company, wholly owned Caesars Entertainment Resort
Properties and Caesars Growth Properties, in which we
hold a variable economic interest. Since its beginning
in Reno, Nevada, 75 years
ago, CEC has grown through development of new resorts, expansions
and acquisitions and its portfolio of subsidiaries now operate 50
casinos in 13 U.S. states and five countries. The Company's
affiliated resorts operate primarily under the Caesars®,
Harrah's® and Horseshoe® brand
names. CEC's portfolio also includes the London Clubs
International family of casinos. CEC is focused on building loyalty
and value with its guests through a unique combination of great
service, excellent products, unsurpassed distribution, operational
excellence and technology leadership. The Company is committed to
environmental sustainability and energy conservation and recognizes
the importance of being a responsible steward of the environment.
For more information, please visit www.caesars.com.
About Meetings and Events at Caesars Entertainment
Corporation
Caesars Entertainment and related entities offer
meeting and event planners one dedicated team, united nationwide,
committed to providing the most successful meeting experiences
possible. With one call or email, planners have access to nearly 40
affiliated properties in 20 unique destinations, with 1.5 million
square feet of meeting space and more than 42,000 guest rooms. Mix
and match properties and venues within a destination under a single
contract and minimum. Enjoy elite perks, rewards and privileges
with our Total Rewards Meeting Diamond Program. For more
information, please visit www.CaesarsMeansBusiness.com.
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Source: Ceasars Entertainment Corporation
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SOURCE Caesars Entertainment Corporation