CORRECTING and REPLACING Step Into Spring With Reddi-wip’s #BerryJoyfulSweeps
April 16 2014 - 7:43PM
Business Wire
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Fourth paragraph, last sentence of release dated April 15, 2014
should read: More information is available via the Reddi-wip
Facebook page at www.facebook.com/reddiwip (instead of More
information is available via the Reddi-wip Facebook page at
www.facebook.com/reddiwip or at
www.berryjoyful.com).
The corrected release reads:
STEP INTO SPRING WITH REDDI-WIP’S
#BERRYJOYFULSWEEPS
Share Joyful Photos and Moments to Win Weekly
Prizes
It may seem premature to think about berry season while much of
the country is still thawing out from a harsh winter, but not for
Reddi-wip. The popular brand of whipped topping made from real
cream and a brand of ConAgra Foods (NYSE: CAG) is making it easy to
embrace the joy of springtime berries with the
#BerryJoyfulSweeps.
This season, shoppers can find specially-marked berry packaging
offering $0.55 off Reddi-wip whipped topping with the purchase of
Naturipe® strawberries or blueberries. The coupon also asks
consumers to express their love of Reddi-wip and berries in social
media by sharing, tweeting, or posting photos of joyful moments
using #BerryJoyfulSweeps.
“Reddi-wip brings a bit of spontaneous joy to any moment,
whether that’s a shared cup of hot cocoa inside waiting for the
snow to melt or a bowl of fresh berries on a sunny patio,” said
Jill Dexter, Senior Brand Manager for Reddi-wip. “We know our
consumers have those moments every day, and we want them to enjoy
them with us and fellow Reddi-wip fans.”
The #BerryJoyfulSweeps invites consumers to capture moments,
people, or scenes that make them joyful and share them via social
media using the hashtag #BerryJoyfulSweeps. From April 8 through
July 7, consumers who share, tweet, or post photos in social media
using the hashtag can enter the sweepstakes online for a chance to
win weekly prizes, including free Reddi-wip and berry keeper
produce containers, or the grand prize: a trip for two to the 2015
Watsonville Strawberry Festival in California. The grand prize
winner will be selected via a random drawing from all entries
received during the promotional period. More information is
available via the Reddi-wip Facebook page at
www.facebook.com/reddiwip.
Reddi-wip hopes to remind consumers that opportunities for joy
surround them every day and can be made a little bit sweeter with
the real cream goodness of Reddi-wip. With 15 calories per serving
and no hydrogenated oils like some other whipped toppings,
Reddi-wip can make everyday occasions into “Berry Joyful” moments,
such as:
- A Morning Pick-Me-Up. In the
hustle and bustle that starts the day, breakfast is a meal that
often gets overlooked, but there’s no reason a bowl and spoon are
required. A smoothie made with a selection of fresh berries and
topped with Extra Creamy Reddi-wip is a clever way to get your
family off to a delicious start.
- An After-School Treat.
Daydreaming aside, a delicious surprise is in store with
Strawberries on a Cloud. Simply top crunchy vanilla wafers with
Reddi-wip and juicy strawberries for a less-than-100-calorie treat.
The bite-sized pieces are a great reward after a busy school
day.
- A Fruitful Workout. Whether it’s
a gym visit in the morning or evening, chances are there’s a snack
involved to get through a workout. Topping a bowl of fresh fruit
with a serving of Fat Free Reddi-wip only adds five calories,
giving the joy of a sweet treat after a workout!
ABOUT REDDI-WIP
Reddi-wip Whipped Topping is made with real dairy cream – not
hydrogenated oils – for an unbelievably creamy flavor and with 15
calories per serving, it is a delicious way to top off your
favorite fruits, desserts, and beverages. It is recognized by kids
and adults alike as the joyful sound of a fun and delicious treat
that brings your family running to the kitchen. It’s the sound that
makes you ready for Reddi-wip. For more information, please visit
us at www.reddiwip.com.
ABOUT CONAGRA FOODS
ConAgra Foods, Inc. (NYSE: CAG) is one of North
America's largest packaged food companies with branded and
private branded food found in 99 percent of America's households,
as well as a strong commercial foods business serving restaurants
and foodservice operations globally. Consumers can find recognized
brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy
Choice®, Hebrew National®, Hunt's®, Marie
Callender's®, Orville Redenbacher's®, PAM®, Peter Pan®,
Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods
brands, along with food sold by ConAgra Foods under private brand
labels, in grocery, convenience, mass merchandise, club and drug
stores. Additionally, ConAgra Foods supplies frozen potato and
sweet potato products as well as other vegetable, spice, bakery and
grain products to commercial and foodservice customers. ConAgra
Foods operates ReadySetEat.com, an interactive recipe website
that provides consumers with easy dinner recipes and more. For more
information, please visit us at www.conagrafoods.com.
ConAgra FoodsGenevieve Mazzeo, 402-240-6864orJSH&A
CommunicationsKelly Karcz, 630-932-9316kelly@jsha.com
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