Launches user generated #StandForCanada digital mosaic in
celebration of shared 150th birthday
TORONTO, March 27, 2017 /CNW/ - CIBC (TSX: CM)
(NYSE: CM) While Canada is often recognized by our iconic maple
leaf (eh?) in celebration of the country's and CIBC's shared
150th, CIBC is asking people across the nation to help
further shape and define our proud identity by socially sharing how
they #StandForCanada.
Developed by the bank's innovation incubator, CIBC Live Labs,
#StandForCanada is the first global digital mosaic on what it means
to be Canadian. A proprietary aggregator collects user generated
content (UGC) mentioning the hashtag, with the content appearing on
https://standforcanada.cibc.com highlighting diverse voices from
across the country.
Users can also leverage the platform to create personalized
content by uploading a photo, submitting a "I Stand for…" caption
and then sharing with the hashtag on Twitter, Facebook and
Instagram, to showcase their Canadian pride.
"This digital time capsule allows everyone to be part of history
so that future generations can reflect back on what we stand for
today as a great nation," says Rob
Assimakopoulos, Chief Marketing Officer, CIBC. "CIBC has
innovated banking for its clients for 150 years, and we are proud
to bring this interactive campaign to help Canadians discover the
country's sentiment around our shared pride."
CIBC will take this collective social sentiment and share it
back, showing the world what Canadians think and feel as they
#StandForCanada. Whether in Winnipeg, Charlottetown or Iqaluit, a contributor's content may appear in
CIBC's upcoming 150th marketing campaign.
"We are excited to help shape the narrative around our country's
150th birthday in a new way," adds Mr. Assimakopoulos.
"By asking Canadians what they stand for, we are the authors of our
country's own unique story."
Bringing #StandForCanada to life are key partnerships designed
to help Canadians celebrate 150 this year, leading up to CIBC's
birthday on May 15, on July 1, and beyond. From year-long
Ottawa 2017 activations, to
welcoming new Canadians at Citizenship Ceremonies alongside
Immigration, Refugees and Citizenship Canada, and now working with
Parks Canada to offer free 2017 Discovery Passes at all CIBC
Banking Centres, CIBC is showing the country how it will
#StandForCanada in celebration of 150.
The #StandForCanada campaign is supported by a broadcast
partnership with the CBC, a year-long social media campaign,
digital and in-branch advertising and experiential activations.
Canadians can participate in #StandForCanada by joining the
conversation on Twitter @CIBC, Facebook (www.facebook.com/CIBC) and
Instagram @CIBCNow. To learn more about CIBC's proud history,
download the CIBC150 App and discover new stories every week.
About CIBC
CIBC is a leading Canadian-based global
financial institution with 11 million personal banking and business
clients. Through our three major business units - Retail and
Business Banking, Wealth Management and Capital Markets - CIBC
offers a full range of products and services through its
comprehensive electronic banking network, branches and offices
across Canada with offices in the United
States and around the world. Ongoing news releases and more
information about CIBC can be found
at www.cibc.com/ca/media-centre/ or by following on
LinkedIn (www.linkedin.com/company/cibc), Twitter @CIBC,
Facebook (www.facebook.com/CIBC) and Instagram @CIBCNow.
SOURCE CIBC