CALL FOR ENTRIES: Toyota and Discovery Education Challenge Teens to Spread the Word on Safe Driving
September 26 2016 - 08:00AM
Business Wire
Winner of the TeenDrive365 Video Challenge Will
Have their PSA Idea Produced by Discovery Film Crew – Contest Opens
Today
Teens speak their own language, whether it’s through the latest
slang, emojis or filters on Snapchat. That’s why once again Toyota
and Discovery Education, the leading provider of digital content
and professional development for K-12 classrooms, are hosting the
TeenDrive365 Video Challenge, which invites teens to create
short videos that encourage their peers to drive more safely. Teens
can register and submit their entries today through February 23,
2017 at www.TeenDrive365inschool.com.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160926005398/en/
Credit: Kevin Wolf for Discovery
Education
“We’ve held the Toyota TeenDrive365 Video Challenge with
Discovery Education for five years now because we know that teens
can really get through to other teens about driving safety,” said
Mike Goss, General Manager, Social Innovation, Toyota Motor North
America. “Every year, teens across the country wow us with a mix of
videos that are smart, startling, persuasive and often very funny.
We can’t wait to see what this year’s crop of young filmmakers come
up with.”
“Discovery Education is proud to partner with Toyota on this
unique program and we salute their leadership in addressing this
critical need to save lives across the country,” said Lori
McFarling, Senior Vice President at Discovery Education. “This
contest continues to encourage students, parents and teachers to
have critical conversations about the importance of making smart
choices behind the wheel. We look forward to seeing this year’s
entries.”
Each year, a panel of judges comprised of community leaders,
educators, communications experts and Toyota representatives
selects the winners. Last year’s Challenge drew more than 1,500
video submissions. You can watch the winning videos at this link.
This year’s prizes include:
- Grand
Prize - $15,000 scholarship and the chance to work with a
Discovery film crew to reshoot the winning video as a TV-ready
PSA;
- Second
Place - $10,000 scholarship and a trip to attend a taping of
a show that airs on Discovery Communications’ Velocity
Network;
- Third
Place - $7,500 scholarship;
- Fourth through
Tenth Places - $2,500 scholarships each;
- Four Regional
Prizes - $1,000 scholarships each; and
- One People’s
Choice Prize, selected online through public vote - $5,000
scholarship and the chance to attend a Velocity Network show
taping.
Since its inception, the TeenDrive365 Video Challenge has
awarded hundreds of thousands of dollars in student scholarships
and prizes. The Video Challenge is one component of Toyota and
Discovery Education’s TeenDrive365: In School initiative, a
comprehensive program offering a range of tools designed
specifically for school educators and teens. Resources offered
include tools to help teens prepare for the responsibility of
driving, such as quizzes, parental discussion points and a
financial calculator; classroom resources for educators, including
standards-aligned lesson plans for grades 9-12; and Heads UP!, an
interactive driving simulation which allows teens to virtually
experience the real dangers of distracted driving.
For more information about the TeenDrive365 Video Challenge,
visit
http://www.teendrive365inschool.com/teens/video-challenge.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius and the Mirai fuel cell vehicle, is committed to advancing
mobility through our Toyota and Lexus brands. Over the past 50
years, we’ve produced more than 30 million cars and trucks in North
America, where we operate 14 manufacturing plants (10 in the U.S.)
and directly employ more than 44,000 people (more than 34,000 in
the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.)
sold more than 2.8 million cars and trucks (nearly 2.5 million in
the U.S.) in 2015 – and about 80 percent of all Toyota vehicles
sold over the past 20 years are still on the road today.
Toyota partners with community, civic, academic, and
governmental organizations to address our society’s most pressing
mobility challenges. We share company resources and extensive
know-how to support non-profits to help expand their ability to
assist more people move more places. For more information about
Toyota, visit www.toyotanewsroom.com.
About Discovery Education
Discovery Education is the global leader in standards-based
digital content for K-12, transforming teaching and learning with
award-winning digital textbooks, multimedia content, professional
development, and the largest professional learning community of its
kind. Serving 3 million educators and over 30 million students,
Discovery Education’s services are in half of U.S. classrooms, 50
percent of all primary schools the UK, and more than 50 countries.
Discovery Education partners with districts, states and like-minded
organizations to captivate students, empower teachers, and
transform classrooms with customized solutions that increase
academic achievement. Discovery Education is powered by Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), the number one
nonfiction media company in the world. Explore the future of
education at www.discoveryeducation.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160926005398/en/
ToyotaErin Hellmer Perry,
469-292-2489erin.perry@toyota.comorDiscovery EducationShawnee Cohn,
240-662-2661shawnee_cohn@discovery.com
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