BabyUniverse Selected as Premier E-commerce Provider for New Store
JUPITER, Fla., April 4 /PRNewswire-FirstCall/ -- Buy.com, Inc. and BabyUniverse, Inc. (NASDAQ:POSH) a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace today announced the grand opening of the jointly developed Baby Store at Buy.com where thousands of BabyUniverse products are available. While providing Buy.com with the largest selection of baby products on the Internet, BabyUniverse gains access to Buy.com's community of more than 9 million customers through Buy.com's newly launched Baby tab.
John C. Textor, the Chairman and CEO of BabyUniverse, said, "We are extremely pleased to announce this new partnership with Buy.com, a clear leader in the e-commerce marketplace. This relationship should significantly expand our online presence by introducing BabyUniverse products to millions of new consumers. BabyUniverse is thrilled to have been chosen as Buy.com's premier partner in the baby products category." Neel Grover, CEO of Buy.com said, "We are excited by our new partnership with BabyUniverse, a company that shares with Buy.com and BuyTV a similar view of the converging marketplace of e-commerce and new media. BabyUniverse represents another strong addition to our very successful Buy.com Marketplace - the program continues to gain popularity among top-tier retailers selling their products through the Buy.com website to loyal Buy.com shoppers. Beginning with this top quality offering in the baby e-commerce category, we look forward to a long and evolving relationship with BabyUniverse." About Buy.com Buy.com is a leading e-commerce company focused on providing its customers with a positive shopping experience and a broad selection of high-quality technology and entertainment retail goods at competitive prices. Buy.com offers over 2 million products in a range of categories including consumer electronics, computer hardware and software, cell phones, books, music, videos, games, digital music downloads, toys and sporting goods. Individuals and businesses can shop quickly and easily at Buy.com 24 hours a day, 7 days a week - Anything. Anytime. Anywhere. Buy.com, founded in June of 1997, is located in Aliso Viejo, California. Buy.com(R) is a trademark of Buy.com Inc. Buy.com currently competes with a variety of companies that can be divided into two broad categories: (i) multi-category retailers such as Amazon.com and Wal-Mart and (ii) specialty retailers or manufacturers such as Best Buy, Circuit City, CompUSA and Dell.
About BabyUniverse, Inc.
BabyUniverse, Inc. (NASDAQ:POSH) is a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace. Through its Web sites, BabyUniverse.com and DreamtimeBaby.com, the company is a leading online retailer of brand-name baby, toddler and maternity products in the United States. Through its Web sites PoshTots.com and PoshLiving.com, the company has extended its offerings in the baby and toddler market as a leading online provider of luxury furnishings to the country's most affluent female consumers. Through PoshCravings.com and ePregnancy.com, BabyUniverse has also established a recognized platform for the delivery of content and new media resources to a national audience of expectant parents. BabyUniverse is pursuing a dual strategy of organic growth and acquisition growth that is designed to establish BabyUniverse as the leader in the online baby marketplace. Beyond the baby segment, the company intends to leverage its growing platform to acquire other female-oriented content, commerce and new media companies. The overall objective of BabyUniverse is to establish a market-leading content, commerce and new media business focused on the high- growth female marketplace.
BabyUniverse and its affiliates operate a multi-channel portfolio of Internet properties, including e-commerce sites such as http://www.babyuniverse.com/, http://www.poshtots.com/, http://www.poshliving.com/ and http://www.dreamtimebaby.com/, and content sites such as http://www.poshcravings.com/, http://www.epregnancy.com/, and the pending http://www.babytv.com/.
Special Note Regarding Forward-Looking Statements This press release contains forward-looking statements that involve risks and uncertainties relating to future events or our future financial performance. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to differ materially from those expressed or implied by such forward-looking statements. You are advised to consult further disclosures we may make on related subjects in our future filings with the Securities and Exchange Commission.
In some cases, you can identify forward-looking statements by terminology such as "may," "could," "should," "expect," "plan," "intend," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. DATASOURCE: BabyUniverse, Inc. & Buy.com CONTACT: Carrie Altuvilla Gilmore of Thinkbig Media, +1-949-330-6055, or Fax, +1-949-330-6051, or , for Buy.com; or Georgianne Brown of BabyUniverse, +1-561-277-6405, or Web site: http://www.babyuniverse.com/ http://www.buy.com/
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