FORT WORTH, Texas, June 12 /PRNewswire/ -- Buxton announced today that they have licensed with Google, Inc. (NASDAQ:GOOG) to use Google Maps as the mapping program to drive its online site and customer management system, SCOUT, beginning June 13. The web-based tool provides clients with instant access to the most accurate psychographic and demographic data and mapping with the push of a button.
The greatest benefit of Google Maps within SCOUT is the ability to view aerial maps for any site in the United States. "Retailers are always interested in an aerial view of a particular site, and how their store will fit within the given space," said Tom Buxton, president and CEO of Buxton.
Two additional benefits that Google Maps provides are constant updates to their data, offering the most current and accurate mapping available, and the Google Maps program enhances the mapping speed within SCOUT.
Buxton retail clients like California Pizza Kitchen use SCOUT to view information about current sites, current and potential customers, sales forecasts, site photos, signage images, site plans and more. SCOUT provides retailers with the ability to see important information about potential sites, as well as being able to view these potential sites within different market scenarios.
Public sector clients utilize CommunityID SCOUT to display all demographic and psychographic information with just a few clicks, as well as retailer match reports and retail leakage and surplus analysis reports. Buxton performs the research and compiles it into a marketing vehicle so that communities can recruit retailers and developers for retail economic development purposes.
About Buxton Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization's best customers and find more like them anywhere in the U.S. Among its 1,700 clients are retailers FedEx Office, PetCo, California Pizza Kitchen, The Container Store and New Balance Shoes and communities including McKinney, Texas; Gary, Ind.; Midtown Alliance Atlanta, Ga.; and the City of Moulton, Ala. Buxton's founder Tom Buxton was named the Ernst & Young Entrepreneur of The Year(R) 2007 in Business Services for the Southwest Area. In 2006, Retail Traffic recognized Buxton as one of three figures "influencing the future of retail real estate." Buxton was also selected as one of the Most Innovative Companies in the 2006 American Business Awards and was named #2 in Fast Company magazine's 2005 Fast 50 list of top innovators and technology pioneers.
For more information, visit BuxtonCo.com. DATASOURCE: Buxton CONTACT: Courtney Hall, Communications Specialist of Buxton, +1-817-332-3681, Fax, +1-817-332-3686, Web site: http://www.buxtonco.com/
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