The global baby laundry detergent market is expected to grow at a CAGR of around 4% during the forecast period, according to Technavio’s latest report.

In this report, Technavio covers the market outlook and growth prospects of the global baby laundry detergent market for 2016-2020. The market is further categorized into three product segments, including baby laundry detergent liquid, baby laundry detergent powder, and baby laundry detergent tablet, of which the detergent liquid segment dominated the market with more than 71% of the overall market share in 2015.

“The global baby laundry detergent market has seen many new products such as detergent boosters, laundry pre-washes, laundry starch additives, and fabric protectors. While laundry detergent tablets and pre-measured pod detergents is opening up new opportunities for the market, refillable liquid detergents and fabric care products have been gaining popularity,” says Brijesh Kumar Choubey, a lead retail goods and services research expert from Technavio.

Product packaging is crucial to differentiating products in retail spaces. Manufacturers are focusing on packaging innovations to enhance convenience of product use and handling. In most developing markets, fragrance is an important attribute of laundry care products, contrasting with the nature of current demand in developed countries. Slow-release technology has also been developed for laundry products, which allows the fragrance to last for up to one week after washing. Companies have also launched products that give customers an option to mix different fragrances while washing. Instances are Downy Infusions and Unstoppables and Dreft Blissful In-Wash Scent Booster. To meet customer requirements, manufacturers offer combo packaging and bundle pricing on these products.

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Technavio’s research study segments the global baby laundry detergent market into the following regions:

  • Americas
  • APAC
  • EMEA

In 2015, with a market share of over 35%, EMEA dominated the global baby laundry detergent market, followed by the Americas with over 33% and APAC with about 32%.

Baby laundry detergent market in EMEA

The baby laundry detergent market in EMEA will account for a market share of almost 36% by 2020. UK, France, and Ireland are the key leading countries in the global organic laundry detergents market in this region. Organic detergents are more commonly used for newly born babies due to their skin's sensitiveness.

“The region has significant potential for expansion, particularly in Africa and Eastern Europe. Product penetration and awareness is significantly low in these areas. Countries like South Africa, Nigeria, Egypt, and Bahrain present significant growth opportunities to vendors as they have steady economies and considerable penetration of international consumer goods vendors,” says Brijesh.

Baby laundry detergent market in the Americas

The baby laundry detergent market in the Americas will account for a market share of over 31% by 2020, growing at a CAGR of about 4%. The US dominated the global organic laundry detergents market in North America. The demand for organic laundry care products for babies has grown considerably over the last five years. Do-it-yourself (DIY) organic laundry care procedures have also gained popularity in the North American market.

P&G and Church & Dwight are key vendors in the US and offer brands such as Tide, Gain, and Downy. The demand for baby laundry detergent tablets has been growing in the country. However, concerns about child safety will dictate forthcoming packaging and product changes.

Baby laundry detergent market in APAC

APAC houses some of the fastest-growing economies worldwide, including China, Japan, and India, and will see considerable growth in the adoption of baby laundry detergents over the forecast period. The growing population of the region, the availability of improved facilities and products for hygiene and sanitation, and increasing awareness of the harmful effects of the chemicals used in daily use products are factors that have further ensured that the populace increasingly adopts safe laundry care products, particularly for babies.

The baby laundry detergents market in APAC will grow at a CAGR of 5.24% during the forecast period. Despite its low birth rate, Japan stands out as one of the key leading countries in the market, primarily on the back of demand for higher-cost products. The high infant population in some of the developing countries of the region has ensured that the market will have a significant consumer base over the next five years.

The top vendors in the global baby laundry detergents market highlighted in the report are:

  • Chicco
  • Church & Dwight
  • Henkel
  • Pigeon
  • P&G

Browse Related Reports:

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  • Global Organic Laundry Detergents Market 2016-2020
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Technavio ResearchJesse MaidaMedia & Marketing ExecutiveUS: +1 630 333 9501UK: +44 208 123 1770www.technavio.com