Buckle Up for Life Releases New Holiday Traditions for Child Passenger Safety
November 23 2015 - 08:00AM
Business Wire
National Injury Prevention Program from
Cincinnati Children’s and Toyota Helps Protect Children During
Busiest Travel Season of the Year
Every family has their own holiday traditions – it’s one of the
reasons this time of year is so special. On the cusp of the busiest
travel season of the year, Buckle Up for Life, the national
injury prevention program from Cincinnati Children’s and Toyota, is
releasing “New Holiday Traditions for Child Passenger Safety” to
help keep kids safe this holiday season and beyond.
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Booster seats aren’t just for the holiday
table: Buckle Up For Life reminds parents that children under 4’9”
should always sit in these special seats to be protected correctly.
Learn more child passenger safety tips for the holidays and all
year round at buckleupforlife.org. (Photo: Buckle Up For Life)
According to AAA, nearly 42 million Americans will take a
holiday road trip this Thanksgiving. Millions more will hit the
road between then and the New Year. While cars and trucks are safer
than ever, crashes are still the leading cause of death for
children. Car seats can prevent or greatly reduce injuries in the
event of a crash, but they must be installed properly – an alarming
three out of four are not.
“Whether you’re traveling far this holiday season or staying
local, no trip with small children is complete without a properly
installed car seat,” said Gloria Del Castillo, child passenger
safety expert at Cincinnati Children’s and senior outreach
specialist for Buckle Up for Life. “Our goal with these traditions
is to offer simple ways to make child passenger safety a part of
every family’s routine - during the holidays and throughout the
year.”
Buckle Up for Life’s New Holiday
Traditions for Child Passenger Safety
- Make it a family affair. The
holidays are a wonderful time to gather with family near and far.
However, older generations may have had different approaches to
keeping kids safe in cars. If relatives help chauffeur children,
make sure everyone understands the latest practices for car seats,
booster seats and seat belts.
- Ban re-gifting. It may be
tempting to accept a used car seat, but this is one item that
should never be re-gifted. It’s not bad manners – it’s safety. You
can’t necessarily know the history of the seat and a past crash or
even normal wear-and-tear may have compromised its ability to
protect your little one.
- Remember that car seats expire, just
like Thanksgiving leftovers. Many families are surprised to
learn that car seats – like food – have a shelf life and must be
replaced. Establish a new habit this year: when you clean out your
refrigerator after Thanksgiving, check the expiration date on your
car seat too.
- Booster seats – they aren’t just for
the holiday table. We all know booster seats can help young
children enjoy special meals this time of year with the rest of the
family. But don’t forget about booster seats for your car – all
year round. Children under 4’9” should always sit in these special
seats, which raise them up so that seat belts can protect them
correctly.
- Look forward to the New Year, but
make sure young children look back. This is one of the most
common questions that perplexes parents and caregivers – when do I
turn the car seat around to face forward? The American Academy of
Pediatrics recommends that children remain in rear-facing car seats
until age two, or until they exceed
the height or weight limit for the car seat.
“We know the holidays are a happy – and hectic – time,
especially when traveling with children,” said Jennifer Pelky,
vehicle safety engineer at Toyota Motor Engineering and
Manufacturing North America and certified child passenger safety
technician. “We want all families to embrace these traditions and
make child passenger safety a habit this holiday season and
year-round.”
For additional child passenger safety tips and advice, including
animated car seat installation videos, visit BuckleUpforLife.org or
follow us on Facebook or Twitter (@BuckleUpforLife).
About Buckle Up For Life
Buckle Up for Life is a national injury prevention program for
families, created by Toyota and Cincinnati Children’s Hospital
Medical Center in 2004, to help keep child passengers
safe. The program teaches parents and children about the
proper use of car seats and seat belts and provides free car seats
to families in need. Through partnerships with the leading
pediatric hospitals in the country, Buckle Up for Life has reached
more than 23,000 people in 14 cities, including New York, Memphis,
Phoenix, Chicago, Cincinnati, Houston, Las Vegas, Los Angeles,
Philadelphia, Orange County, and San Antonio – and expands to new
cities each year. In one city alone, the program nearly tripled the
use of proper car seats in participating families. Toyota has
provided funding for over 40,000 car seats for families in
need.
About Cincinnati Children’s Hospital Medical Center
Cincinnati Children’s Hospital Medical Center ranks third in the
nation among all Honor Roll hospitals in U.S. News & World
Report’s 2015 Best Children’s Hospitals. It is also ranked in the
top 10 for all 10 pediatric specialties. Cincinnati Children’s, a
non-profit organization, is one of the top three recipients of
pediatric research grants from the National Institutes of Health,
and a research and teaching affiliate of the University of
Cincinnati College of Medicine. The medical center is
internationally recognized for improving child health and
transforming delivery of care through fully integrated, globally
recognized research, education and innovation. Additional
information can be found at www.cincinnatichildrens.org. Connect on
the Cincinnati Children’s blog, via Facebook and on Twitter.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius, is committed to building vehicles for the way people live
through our Toyota, Lexus and Scion brands. Over the past 50 years,
we’ve built more than 25 million cars and trucks in North America,
where we operate 14 manufacturing plants (10 in the U.S.) and
directly employ more than 40,000 people (more than 32,000 in the
U.S.). Our 1,800 North American dealerships (1,500 in the U.S.)
sold more than 2.5 million cars and trucks (more than 2.2 million
in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles
sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the environment. As
part of this commitment, we share the company’s extensive know-how
garnered from building great cars and trucks to help community
organizations and other nonprofits expand their ability to do good.
For more information about Toyota, visit
www.toyotanewsroom.com.
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for Buckle Up For LifeAmy Schultz,
646-805-2825Amy.Schultz@finsbury.com
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