LOS ANGELES, Jan. 13, 2017 /PRNewswire/ -- Live Nation
Entertainment (NYSE: LYV) announced today it has acquired a
majority interest in the BottleRock Napa Valley music, wine, craft
brew and culinary festival. BottleRock will remain under the
leadership of festival producer Latitude 38 Entertainment, whose
founders will continue to be significant shareholders and owners of
the festival.
BottleRock Napa Valley, held annually each May, showcases more
than 30 local wineries and dozens of restaurants. Celebrating its
fifth year, the 2017 festival is set for May
26 – 28 and is expecting more than 120,000 attendees with
Foo Fighters, Tom Petty & The
Heartbreakers, and Maroon 5 headlining.
In keeping with Live Nation's strategy, BottleRock Napa Valley
will operate independently under the continued leadership of
Latitude 38 Entertainment founders Dave
Graham, Justin Dragoo and
Jason Scoggins. With more than 80
festivals in its global festival portfolio including Austin City
Limits, Bonnaroo, Lollapalooza, Reading, Leeds, Governor's Ball,
Electric Daisy Carnival, Rock Werchter and more, Live Nation has
the largest and most diverse platform of festivals in the
world.
"The Latitude 38 team has created a festival unique to the
Napa Valley that has widespread
appeal," said Jordan Zachary, Chief
Strategy Officer, Live Nation Entertainment. "BottleRock Napa
Valley adds another leading North American festival to our growing
and diverse portfolio."
"We couldn't be happier to partner with Live Nation
Entertainment," stated Dave Graham,
CEO of Latitude 38 Entertainment. "This move provides an
opportunity to tap into Live Nation's scale and artist talent
resources, which will allow us to continue to develop and improve
upon the BottleRock experience - combining great music, food and
wine, with the best that the Napa
Valley has to offer."
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About Live Nation Entertainment
Live Nation
Entertainment (NYSE: LYV) is the world's leading live entertainment
company comprised of global market leaders: Ticketmaster, Live
Nation Concerts, Live Nation Advertising & Sponsorship and
Artist Nation Management. For additional information, visit
www.livenationentertainment.com.
About BottleRock Napa Valley
BottleRock Napa Valley
features the world's top musicians on four music stages, plus the
infamous BottleRock Culinary Stage showcasing one-of-a-kind
culinary and celebrity mashups. Master Sommeliers, celebrity chefs
and dozens of the region's finest vintners, restaurateurs, and
brewers rub shoulders with guests in an intimate setting.
BottleRock offers the best in wine, food and craft brews to
complement the music and create an authentic wine country
experience for festival guests. For additional information, please
visit BottleRockNapaValley.com. Join the conversation on Facebook
and follow us on Twitter (@BottleRockNapa, #BottleRock) and
Instagram (@BottleRockNapa, #BottleRock).
About Latitude 38 Entertainment
Formed in 2014, the
vision of Latitude 38 Entertainment is to blend world-class music,
food, wine, brew and community to enhance and elevate Napa Valley's offerings and reputation as a
world-class destination in which to live, work and play.
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SOURCE Live Nation Entertainment