Boost Mobile®, a
wholly-owned division of Sprint Nextel (NYSE: S), announced that it has
selected 180 LA as its new marketing agency of record. Effective
immediately, 180 LA will provide a breadth of integrated marketing and
strategic branding services, including TV, print, radio and out-of-home
advertising campaigns aimed at reinforcing Boost’s
brand equity in the marketplace, and helping the lifestyle brand reach
its target customers in both traditional and non-traditional manners.
As a part of the one-year agreement, 180 LA also will collaborate with
Mindshare (Boost’s media agency of record),
Freestyle Interactive (Boost’s interactive
agency of record) and other marketing firms supporting Boost Mobile to
drive consistent creative execution through all consumer touch points.
“After a lengthy review which began with more
than 40 agencies and included assigning actual projects to determine how
the agencies would work with us in a real-world scenario, there is no
question we made the best choice with 180 LA,”
said Caralene Robinson, Boost Mobile’s
Director of Brand Marketing and Entertainment. “180
LA demonstrated exceptional integrated marketing skills, a fresh
perspective, great passion and an intense desire to work with Boost.
Their innovative and breakthrough ideas will enable Boost to continue to
maintain its leading position in the wireless space as a pioneering,
differentiated brand, and we are delighted to work with them.”
180 LA will immediately begin work on Boost Mobile’s
next integrated marketing campaign. Expected to launch this summer, the
campaign will seek to reinforce Boost’s
irreverent, humorous and edgy lifestyle brand, while building emotional
connections with young consumers.
About 180 LA
180 (www.180amsterdam.com and www.180LA.com)
is an international creative agency with offices in Amsterdam and Los
Angeles. 180 employs 160+ people from over 25 countries. 180’s
client roster includes adidas International, Sony Consumer Electronics
USA, Sony Corporation, MTV, Opel (General Motors Europe), Amstel Beer,
Glenfiddich, Omega Watches and Dr. Pepper.
About Boost Mobile
Boost Mobile is a youth lifestyle brand and division of Sprint
Corporation (NYSE: S), that offers premium wireless phones and services
with no contracts, credit checks or activation fees. Boost is among the
most popular prepaid wireless brands in the U.S. and now has 4.6 million
customers as of 2007 - the majority of which are under the age of 26.
Boost-branded wireless phones with its exclusive BoostTM
Walkie-Talkie service are available nationwide at approximately 17,500
major retail and independent wireless dealer locations; with Re-Boost™
available at approximately 100,000 locations throughout the U.S.
Purchase and experience Boost on the Web at www.boostmobile.com.
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