NEW YORK, Feb. 13 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (NASDAQ:ICON) announced today that television personality and socialite Kim Kardashian will appear in its BONGO(R) brand's Spring 2008 print and online advertising campaign. The campaign will be unveiled in April issues of fashion and lifestyle magazines such as Cosmopolitan, Seventeen and Teen Vogue.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080213/NYW035 ) Kardashian currently stars in the hit E! reality show Keeping Up With the Kardashians. The Bongo photo shoot will be integrated into the highly-rated show and air during season two of the reality show that will debut on March 9th on E!.
Commenting on her role as the Bongo spokesperson, Ms. Kardashian stated, "This is a fun, young, fresh campaign and I am honored to be a part of it. What I am excited about is how Bongo jeans fit. They hug my curves in all the right places!" The marketing campaign embraces Kim's natural sexiness but adds a touch of innocence and sweetness to the pin up theme. The ads show Kim striking playful poses on a swing and inside an oversized heart. The campaign was shot by famed photographer Davis Factor at Smashbox Studios in Los Angeles.
Also featured in the campaign are Kim's sisters, Kylie and Kendall Jenner who pose with their big sister for some of the Bongo print ads as well as make their own modeling debut for Bongo Girls.
Dari Marder, Chief Marketing Officer, Bongo, stated, "Kim is not only gorgeous, sexy and confident, but she is also kind and gracious. In a lovely gesture, Kim handwrote thank you notes to the crew after the photo shoot. We are thrilled to have her join the ranks of past Bongo spokeswomen such as Vanessa Minnillo, Nicole Richie and Rachel Bilson. We felt like this was a great opportunity for the brand to gain additional national exposure on her hit show." Kardashian will to make personal appearances on behalf of Bongo as well participate in other events to celebrate her partnership with the brand.
Iconix Brand Group, Inc. (NASDAQ:ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC (R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R) and STARTER (R). The Company licenses it brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.
Contact: Maria Dolgetta
Public Relations Director
http://www.newscom.com/cgi-bin/prnh/20080213/NYW035 http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Maria Dolgetta, Public Relations Director, +1-212-819-2084, Web site: http://iconixbrand.com/
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