BOISE, Idaho and
LOS ANGELES, May 12, 2015 /PRNewswire/ -- Ticketmaster, a
division of Live Nation Entertainment (NYSE: LYV), today announced
a multiyear agreement with Boise State
University to ticket Boise State Athletics, Taco Bell Arena
and the Morrison Center. Boise State
joins a growing number of colleges and universities utilizing the
Ticketmaster platform.
"We've partnered with Ticketmaster to enhance the service to our
fans," said Mark Coyle, athletic
director, Boise State. "Their
industry-leading mobile, transfer/resale and season ticket holder
account management features will dramatically improve the fan
experience."
Among its proprietary product offerings, Ticketmaster will
deliver an integrated ticketing solution that provides fans
transparent, secure, and convenient options to buy and sell tickets
for Taco Bell Arena, Morrison Center and Bronco Athletics.
"As we expand our music and arts programming, Ticketmaster's
superior marketing and distribution tools will enable us to better
reach out to patrons we already serve, as well as develop
relationships with new patrons throughout the state and beyond,"
said James Patrick, executive
director of the Morrison Center for the Performing Arts.
"Ticketmaster is able to provide us a host of new and powerful
fan insights that will allow Taco Bell Arena to continue to bring
the best concerts and events to the Treasure Valley," said
Lisa Cochran, executive director of
the Taco Bell Arena.
"Ticketmaster can uniquely deliver great mobile solutions for
fans and offer flexible features that will enable Boise State arts and sports fans to conveniently
attend events and transfer and resell their tickets if they are
unable to attend," said Clay Luter,
senior vice president of stadium and college sports,
Ticketmaster.
About Live Nation Entertainment
Live Nation
Entertainment (NYSE: LYV) is the world's leading live entertainment
company comprised of global market leaders: Ticketmaster, Live
Nation Concerts, Live Nation Media & Sponsorship and Artist
Nation Management. For additional information, visit
www.livenationentertainment.com.
Follow us on Twitter: @LiveNationInc
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SOURCE Live Nation Entertainment