BEIJING, Aug. 22, 2014 /PRNewswire/ -- BlueFocus
Communications Group Co., Ltd. (hereafter referred to as
"BlueFocus", stock symbol SZ.300058) announced its Interim
Report 2014 today. During the half-year period, the company
reported a gross operating revenue of RMB
2,628,267,700 (US$ 428
million), up 122.12% year over year, with net profit of
RMB 301,665,500 (US$ 49.13 million), up 119.31% year over year.
BlueFocus continues its digital strategy and global expansion while
strengthening its core competences and market share.
As for overseas markets, according to the report, the revenue
reached RMB 122,795,945 (US$ 20 million) nearly 5% of the total. This
number is expected to keep accelerating in the future. Recently,
BlueFocus appointed Holly Zheng as the Global President to run its
burgeoning international operations. Based in the United States, she is responsible for the
group's global business structure and management.
Since its IPO in 2010, BlueFocus has built a track record of
"organic growth plus M&A" and committed itself to being a
China-based, world-class marketing
and communications conglomerate. Today, the company has extended
its businesses into PR, digital marketing, advertising, media, etc.
establishing itself as a comprehensive brand management service
provider. In terms of its major offerings, PR services accounted
for operating revenue of RMB 1.22
billion (US$ 198 million), up
67.12% year over year, and advertising of RMB 1.41 billion (US$ 229
million), up 208.60% year over year, and others of
RMB 4.36 million (US$ 710,000) during the reporting period.
In terms of organic growth, BlueFocus has continuously enhanced
its leading position in digital, further strengthened its expertise
and core competence, created value for clients, and stimulated the
robust and sustainable development of existing service
offerings.
Also, BlueFocus has aligned its M&A targets to the strategy
of digitalization, and further tapped into overseas markets under
the mantra of "going global" following its investment in Huntsworth
last year. In the first half of the year, BlueFocus completed the
acquisition of We Are Social, a social media agency based in the UK
with 8 offices worldwide, and Metta, the largest independent
advertising company in Hong Kong.
BlueFocus has thus sharpened its edge in creative and digital
business.
The company will strive to keep a keen eye on new businesses and
technologies while maintaining its leading position in current
services in China. Aiming to
provide clients the business-intelligence-based integrated
communications services, BlueFocus commits to investing in big
data, mobile Internet, e-commerce services and so on.
About BlueFocus
BlueFocus Communications Group Co., Ltd. is the leader for brand
management solutions in the Chinese market. The Group's major
service offerings cover digital marketing, public relations,
advertising, event management, and international businesses.
BlueFocus was established in 1996 in Beijing. On February
26, 2010, it was listed on the Shenzhen Stock
Exchange/Growth Enterprise Market (300058.SZ). It owns 12
subsidiaries, namely BlueDigital, Insight PR, Best Choice,
Phluency, Dentsu BlueFocus, SNK, Eyes Media, Kingo Advertising,
Bojie Media, BlueStrategy, We Are Social and Metta Communications.
BlueFocus provides services for over 1,000 multinational
corporations and leading Chinese enterprises. Its clients include
more than 50 Fortune 500 companies in the IT, automobile, consumer
goods, real estate, Internet, finance, and entertainment
industries.
Headquartered in Beijing,
BlueFocus has four regional branch companies and 23 local offices
in the Chinese mainland, as well as a global network that covers
Hong Kong, Taiwan, Singapore, North
America and Europe. The
Group employs over 3,000 talents worldwide. Revenue in 2013 reached
RMB 3.58 billion (US$ 583 million).
SOURCE BlueFocus Communications Group Co., Ltd.