AgriWorld Exchange, the first live online agricultural marketplace,
today announced that it has signed an agreement with Produce Reporter
Company to allow Blue Book subscribers to view rating information from
within the AgriWorld Exchange online platform. Under terms of the
agreement, AgriWorld Exchange will become a Blue Book Registered
Developer, allowing it to provide instant access to Blue Book rating
data while engaged in online transactions. This will create a seamless
experience for the many Blue Book subscribers around the world who now
use AgriWorld Exchange to conduct online transactions.
The agreement will permit AgriWorld Exchange users who are also Blue
Book members to obtain Blue Book rating content on potential buyers or
sellers of fresh produce. The user will be able to click on a specific
company and determine, through the Blue Book “X-rating,”
the reported integrity and ability of the company. Information provided
by the complete rating – such as whether the
company produces high quality product, ships on time, is financially
stable and so on – can help a potential
trading partner make a safe and profitable decision. The rating
information will be directly accessible through the AgriWorld Exchange
platform, provided the user is also a Blue Book member.
“We are happy to provide Blue Book Members
using AgriWorld’s exchange with easy,
integrated access to current ratings--saving our mutual customers
valuable time,” explains Jim Bartelson,
Executive Vice President of Produce Reporter Co. “Our
mission is to provide Blue Book content when, where, and how Members
need it. So, the agreement with AgriWorld Exchange is a very good fit
and provides a welcome complement to the suite of content, analytics,
and tools now available via Blue Book Online Services.”
An AgriWorld Exchange subscriber who is buying fresh produce will be
able to instantaneously access his Blue Book information on potential
sellers without having to open another window, logon to the Blue Book
system, do a company search, and then return to the AgriWorld Exchange
platform. The system is even more powerful when the buyer is evaluating
several potential sellers; in that case, he can compare the Blue Book
ratings of all the potential sellers at the same time. This is due to
the fact that AgriWorld Exchange will be able to show rating information
on up to ten companies at a time.
Similarly, if a seller has one or more offers on his posted produce, he
can identify the buyer and, if the seller is a Blue Book member, he can
see the rating of the potential buyers.
“AgriWorld Exchange is very pleased to
announce the tight integration of Blue Book ratings into our platform,”
according to Dr. Arlin Torbett, Chairman and CEO of AgriWorld Exchange. “This
strategic relationship will make it even easier for our subscribers who
are also Blue Book members to access vital information when they need it
most – during a transaction.”
AgriWorld Exchange is the first online agricultural marketplace designed
specifically to enable buyers and sellers worldwide to connect in an
innovative open market for fresh produce. AgriWorld Exchange gives
trading businesses a powerful and secure e-commerce platform to conduct
agribusiness efficiently, driving greater profitability and expanded
market reach for member businesses.
For sellers, AgriWorld Exchange’s online
trading system links trading businesses to an ever-expanding worldwide
network of qualified buyers, providing the tools to negotiate the best
available price and sales terms. Automated features simplify common
transaction processes, improving sales productivity and reducing the
cost of generating new business.
For buyers, AgriWorld Exchange is a real-time buying assistant, locating
the products they need, when they need them. They can quickly search for
the new products and convenient packages that their customers want, in a
streamlined purchasing process that makes it easy to complete more
transactions every day.
About Produce Reporter Company
Since 1901, Produce Reporter Company has been the leader in providing
the domestic and international fresh produce and exempt transportation
industries with timely, accurate and reliable credit and marketing
information. Produce suppliers, buyers, brokers and transporters alike
rely on Blue Book ratings, reports, and information to make safe,
informed and profitable business decisions. Blue Book Service also
includes a full range of dispute resolution services, including
collections, mediations and arbitrations.
About AgriWorld Exchange
AgriWorld Exchange, founded in 2007 in Menlo Park, California, brings
together buyers and sellers of fresh produce in a secure, open-market
online trading community. AgriWorld Exchange speeds up the traditional
flow of business by allowing growers-shippers, produce wholesalers,
supermarket retailers and other agri-traders to meet new customers and
conduct business 24 hours a day, seven days a week. The Company was
founded by produce industry experts from the grower/shipper, broker,
wholesaler and retailer markets, and boasts an impressive management
team with strong e-commerce and high technology expertise. AgriWorld
Exchange is committed to transforming the way agricultural products are
traded worldwide. For more information on the company, visit the web
site at http://www.agriworldexchange.com.
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