BlackBerry to Sell Z3 Phone in Indonesia - Analyst Blog
February 27 2014 - 6:00PM
Zacks
Canadian handset manufacturer BlackBerry
Limited (BBRY) plans to launch budget friendly full-touch
Z3 smartphone in April, this year. The BB10-based smartphone is the
first outcome of the BlackBerry and Foxconn partnership. The 3G
device will initially be introduced in Indonesia and will later be
launched in other countries, integrated with 4GLTE technology.
In Dec 2013, BlackBerry entered into a 5-year agreement with the
world's leading developer of electronic products and components,
Foxconn. This strategic collaboration has helped BlackBerry target
the smartphone markets of emerging nations like Indonesia. Foxconn
will supply inventories for the smartphones.
The 5-inch smartphone features the popular BlackBerry Hub for BBM
messages and emails, HTML5 browser and an inbuilt radio FM. The
handset will be priced below $200, keeping in mind the
price-sensitive customers in Indonesia and other emerging
nations.
In 2011, BlackBerry had a 43% market share in Indonesia. However,
stiff competition from Apple Inc. (AAPL) and other
low-cost Google Inc. (GOOG) smartphones have
significantly slashed BlackBerry’s market share. Consequently, at
the end of 2013, BlackBerry held a mere 14% market share.
In the third quarter of fiscal 2014, BlackBerry sold 4.3 million
smartphones. At present, the company is writing down its unsold
inventories and has incurred an operating loss of nearly $5
billion.
Hence, to gain competitive advantage in terms of producing
affordable handsets, BlackBerry has teamed up with Foxconn.
BlackBerry currently has a Zacks Rank #3 (Hold).
Other Stock to Consider
Other stock in the related industry includes Nokia
Corp. (NOK).
APPLE INC (AAPL): Free Stock Analysis Report
BLACKBERRY LTD (BBRY): Free Stock Analysis Report
GOOGLE INC-CL A (GOOG): Free Stock Analysis Report
NOKIA CP-ADR A (NOK): Free Stock Analysis Report
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