PITTSBURGH, Nov. 28, 2015 /PRNewswire/ -- America's
five-day shopping spree continued on Black Friday with smartphone
shoppers generating 20% of total online revenue, a 46%
year-over-year increase. 69% of smartphone dollars were generated
by iPhones, and 31% was produced by Android-enabled brands. Add in
tablets, and mobile devices produced one-third of total online
revenue this Black Friday.
Big Spending on Mobile
Shoppers spent some serious cash using mobile devices on Black
Friday. One willing customer used a smartphone to buy an air
compressor for $9,999, and another
person bought 14 watches, for a total of $5,149, on a tablet. Ironically, someone bought
16 desktop computers, for a total of $4,639, on a smartphone.
Mobile Shoppers Browsed and Bought Early
In each time
zone across the U.S., both mobile visits and revenue peaked at
9 a.m. On average, shoppers from
West Virginia, Wyoming, South
Dakota, Vermont, and
Kentucky were the biggest
spenders.
More Purchases on Mobile
Unlike recent years, when
customers researched on mobile and bought in-store or on desktop,
more shoppers made their purchases on mobile sites, leading to a
25% increase in conversion from 2014. Smartphones saw a 37%
year-over-year increase in conversion, while tablets saw a 17%
year-over-year increase.
Visits on Mobile
Overall, 61% of total online visits to retailer sites came from
mobile devices, an 11% year-over-year increase. Of all total online
visits, smartphones generated 49% (64% iPhone; 36% Android), and
tablets produced 12% (85% iPad; 15% Android).
Additional reports on Cyber Weekend and the holiday shopping
season will be released throughout the week at
blog.brandingbrand.com.
DATA USED: Branding Brand analyzed a total of 10,064,833 visits
across a sample of 50 U.S. retailer sites on Friday, Nov. 27, 2015.
ABOUT BRANDING BRAND: Branding Brand launches and optimizes web,
app, and in-store shopping experiences for 200 major brands,
including Barnes and Noble,
American Eagle Outfitters, and Sports Authority. Over two billion
customers a year shop on the Company's patented platform, arming
its analysts with the largest collection of data on usability best
practices. For more information, visit www.brandingbrand.com, or
follow @brandingbrand on Twitter.
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SOURCE Branding Brand