BIRMINGHAM, Mich., May 30 /PRNewswire-FirstCall/ -- The Max & Erma's (NASDAQ:MAXE) restaurant in Birmingham, 250 E. Merrill St., will close for a makeover at 9 p.m. on Sunday, June 1.
When the restaurant reopens at 5 p.m. on Friday, June 13, it will sport a totally new look.
"We're going to enhance both the interior and the exterior of the restaurant," said Rob Lindeman, president of Max & Erma's. "We believe our guests will appreciate the new look, which will stress lighter colors and a more open, spacious interior." The Birmingham restaurant is the third Detroit-area Max & Erma's to be refitted with the new look. The Novi and Rochester Hills locations were refitted last year.
Max & Erma's plans to refit all existing restaurants with the new look within the next two years.
The interior decor will still feature walls adorned with the eclectic items that Max & Erma's made famous, but the new design will focus on larger items and less clutter.
"We're going to escape from the sea of sameness and differentiate Max & Erma's in the casual dining market," Lindeman said. "Many of our competitors have copied our decor and image. We are establishing a new look that reflects our heritage, while separating ourselves from the competition. It will still be the Max & Erma's everyone loves -- great food and service." The new design will feature: -- Slate floors will be installed, replacing the wood;
-- Colorful, hand-blown glass fixtures will replace metal fixtures;
-- New table tops;
-- Renovations to the restrooms;
-- A new floor plan. The new exterior color will be cream with black accents, replacing the old yellow, green and red. The exterior also will have cultured stone, brick and awnings.
Headquartered in Columbus, Ohio, Max & Erma's celebrated its 35th year in business in 2007. From a single, neighborhood restaurant that opened in 1972 in the German Village section of Columbus, Max & Erma's has grown to 106 company-owned and franchise casual dining restaurants. Max & Erma's grew up in the Heartland, but its footprint now extends from the East Coast to Nevada, and Grand Rapids to Atlanta. Additional information on the company can be found at http://www.maxandermas.com/ CONTACT: Robin Yocum
614.378.3286
DATASOURCE: Max & Erma's CONTACT: Robin Yocum, +1-614-378-3286, for Max & Erma's Web site: http://www.maxandermas.com/
|