MENLO PARK, Calif.,
July 28, 2015 /PRNewswire/ --
BioPharmX Corporation (NYSE MKT: BPMX) today announced that its
product to address premenstrual breast discomfort, Violet® iodine,
will soon be available through a wholly owned subsidiary of The
Kroger Co. (NYSE: KR), the largest U.S. grocery retailer.
The product will make its retail grocery debut in upscale
Harris Teeter, a wholly owned
subsidiary of The Kroger Co., which operates 235 stores in eight
states and the District of
Columbia.
This expansion reflects the vision of the company to offer
Violet iodine to consumers where they live and shop.
BioPharmX is expanding distribution methodically by rolling out to
regional grocers to offer the first-of-its-kind product to
alleviate premenstrual breast discomfort.
"The Violet woman finds herself already shopping in grocery
stores for personal hygiene and wellness products," said
Anja Krammer, President of
BioPharmX. "Making Violet available in select grocers where she
already purchases everyday essentials for her family just makes
sense. This expansion is a natural next step in distribution for
the company."
Violet iodine is expected to be available for purchase in all
235 Harris Teeter stores by September
2015.
About Violet® iodine Violet iodine is a daily iodine
supplement for the relief of the most common symptoms of cyclic
mastalgia and fibrocystic breast condition (FBC), including monthly
swelling, tenderness, aches and heaviness. Violet iodine is
available for sale at select CVS Pharmacies and The Vitamin Shoppe
and online at cvs.com, vitaminshoppe.com, drugstore.com, and
walgreens.com. To learn more about Violet iodine,
visit www.VioletDaily.com and follow us on Facebook,
Twitter, and Instagram.
About BioPharmX™ Corporation BioPharmX™ Corporation (NYSE
MKT: BPMX) is a Silicon Valley-based specialty pharmaceutical
company, which seeks to provide products through proprietary
platform technologies for prescription, over-the-counter ("OTC"),
and supplement applications in the health and wellness markets,
including women's health and dermatology. To learn more about
BioPharmX, visit www.BioPharmX.com.
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SOURCE BioPharmX Corporation