By Ben Edwards 

Warren Buffett's Berkshire Hathaway is poised to raise EUR3 billion ($3.3 billion) on Thursday from its first-ever debt sale in Europe.

The deal is the latest in a surge of U.S. companies crossing the Atlantic to sell bonds in euros, taking advantage of the region's slender borrowing costs.

Berkshire Hathaway is selling three bonds that will mature in eight, 12 and 20 years. Those bonds will price at implied yields of roughly 0.84%, 1.27% and 1.68% respectively.

Thursday's bond sale--along with a EUR500 million offering from Whirlpool Corp.--will push U.S. euro-denominated bond issuance to around EUR30 billion this year, the fastest pace since the financial crisis, Dealogic data show.

Borrowing costs have continued to tumble in Europe as the region's central bank prepares to pull the trigger on a massive bond-buying program. The average yield for euro-denominated corporate bonds was a near-record low 1.08% at Wednesday's close, according to a Markit index.

Bank of America Merrill Lynch, Deutsche Bank, Goldman Sachs and Wells Fargo are the banks managing Thursday's bond sale.

Write to Ben Edwards at ben.edwards@wsj.com

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