Benihana Launches Gift Card Campaign
MIAMI, Nov. 22 /PRNewswire-FirstCall/ -- Benihana
(NASDAQ:BNHNNASDAQ:andNASDAQ:BNHNA) is pleased to announce the launch of its
2004 holiday gift card campaign. Available in $10 increments from $20 to $100,
gift cards may be purchased at all U.S. Benihana locations, on-line at
http://www.benihana.com/ or by calling 1-800-327-3369 and can be redeemed at
participating Benihana, Haru, RA and Doraku restaurants within the United
States.
While gift cards are available throughout the year, guests of Benihana are
always quick to snatch up the "Gift of Eatertainment" during the months
surrounding the holiday season. "This is the perfect gift to share with friends
and family alike," says Kevin Aoki, Benihana Vice President of Marketing. "At
Benihana it's one-stop shopping. You don't have to worry about what size
sweater to buy and you don't have to concern yourself with the return factor
when you buy someone a Benihana gift card. You certainly can't go wrong when
your purchase is based on taste buds." To make the gift even more enticing, for a limited time, every customer who
purchases a gift card will receive a complimentary 2005 Benihana collectible
desktop calendar suitable for display. Benihana has produced these beautiful
calendars for the past twenty years depicting themes ranging from the art of
Kanji to the history of sake. In 2005, recipients will discover the world of
Japan's warrior class: The Samurai. Visit a Benihana today to purchase gift
cards for everyone on your holiday shopping list and pick up your 2005 calendar
while supplies last.
Benihana, now in its 40th year and one of the nation's largest chains of Asian
restaurants, currently operates 70 restaurants nationwide, including 57
Benihana teppanyaki restaurants, five Haru sushi restaurants, eight RA Sushi
Bar Restaurants and one Doraku restaurant. Under development at present are
five restaurants - one Benihana, two Haru and one RA Sushi. In addition, a
total of 23 franchised Benihana teppanyaki restaurants are now open or under
development in the U.S. and Latin America. DATASOURCE: Benihana National Corporation CONTACT: Melissa Fronstin of Benihana National Corporation, +1-305-702-2867 Web site: http://www.benihana.com/
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