Bazaarvoice, the worldwide leader in hosted social commerce applications
that drive sales, today unveiled Bazaarvoice Radius (www.bazaarvoice.com/radius),
a breakthrough program designed to accelerate the strategic adoption of
social commerce by brand marketers, direct marketers, agencies, and
technology vendors.
Bazaarvoice Radius provides participating partners with an integration
platform to add user-generated content and social capabilities to their
own offerings. For marketers, the new program offers a comprehensive
directory of leading eCommerce, advertising, and interactive services
offerings that are interoperable with Bazaarvoice’s
award-winning social commerce applications. Marketers can now easily
research and evaluate proven technology integrations that maximize the
impact of their investments in user-generated content and social
commerce – all in one location.
“The rise of all things social –
media, commerce, and networking – has created
a mandate for every business to develop new marketing strategies focused
around customer-to-customer conversations and user-generated content,”
said Brett Hurt, founder and CEO of Bazaarvoice. “In
turn, every company in our industry must support social initiatives or
risk falling behind the competition. Bazaarvoice Radius brings together
the ideas, resources, and people necessary to achieve these goals and
accelerate the strategic adoption and best uses of social commerce
technologies by marketers, vendors, and agencies.”
MarketingCharts reports that over 93% of online businesses intend to add
Web 2.0 capabilities in 2008. Bazaarvoice Radius provides these
businesses with a directory of solutions and services that can best
support their evolving social commerce strategies and extend the value
of their user-generated content. The program features offerings from
Bazaarvoice partners in the categories of eCommerce platforms, eCommerce
solutions, syndication, advertising networks, and advertising agencies.
Bazaarvoice clients can quickly identify new integration opportunities
to drive sales with their current user-generated content: throughout
their web site, in email and other outbound marketing, onto portals and
comparison shopping engines, and in online and traditional marketing
campaigns.
For partners, Bazaarvoice Radius provides access to the ideas,
technologies, and tools needed to integrate social components into their
existing offerings. Qualified partners gain access to XML datafeeds, web
services APIs, and implementation support from the Bazaarvoice team. The
program also helps partners market their integrations through the
Bazaarvoice web site, webinars, and case studies.
“When our partners make the commitment to
innovate with us, we have every incentive to help them by providing best
practices and resources to deploy, test, and optimize our integrated
solutions,” said Brant Barton, Bazaarvoice
co-founder and vice president of business development. “By
helping to enable our partners, we are delivering massive value to our
clients by opening up new opportunities to innovatively leverage their
social commerce investment.”
About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and
expertise to help companies enhance the online shopping experience with
social commerce applications that drive sales. Bazaarvoice Ratings &
Reviews and Ask & Answer™ deliver
immediate success by minimizing implementation risk and maximizing the
strategic impact of user-generated review content through complete
customization, deep integration, community management, advanced
analytics, search engine optimization, and syndication across the Web
and to offline channels.
Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red
Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation
of the Year award. Bazaarvoice currently serves over 200 eCommerce
leaders including Bass Pro Shops, Dell, Macy’s,
Office Depot, Inc., Overstock.com, PETCO, QVC, Sears, and ZipRealty. The
company has headquarters in Austin, TX and offices in London, UK. For
more information, please visit the company’s
Web site at www.bazaarvoice.com,
read the blog at www.bazaarblog.com,
or email info@bazaarvoice.com.
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