Baristas to Open Costume Themed Sports Bar in Knoxville TN -- Joint Venture With BMOC Expected to Double Baristas Current Rev...
May 28 2014 - 6:22AM
Baristas Coffee Company, Inc. (OTCPK:BCCI), Via GlobeNewswire
NASDAQ OMX worldwide news service announced that it has acquired
Pavilion 117, a Sports Bar in Knoxville, TN currently operated by
BMOC. The Joint Venture is owned 51% by Baristas Coffee
Company, Inc. and 49% by BMOC and was formed specifically to
acquire and manage the assets of Pavilion 117
www.pavilion117.com in order to transform it into
a full service Baristas branded sports bar. This is the first
property that will open under the Multi State development deal
signed with BMOC last week that spans eight states.
Pavilion 117 will remain open during the majority of the remodel
and the new opening as Baristas is expected to occur in July once
the transformation is complete including a new menu and other
surprises. Servers will wear signature Baristas costumes such as
Police Woman, Nurse, School Girl, Cheerleader, and sports inspired
themes. The Baristas Sports bar will serve as a prototype
testing new Baristas products and concepts that will be
incorporated into existing and developing Baristas models. The
location which has operated as Quaker Steak and Lube for 10 years
has established itself as the place to do Bike Night in Knoxville.
Bike nights every Thursday are the busiest night of the week. The
location typically gets over 500 bikes every Thursday. The two
complete bars, one in the center of the building and one on the
biggest and nicest patios in Knoxville provide ample service
maximizing revenue. The entire parking lot is licensed to sell
alcohol. In addition, there is an outdoor stage making the venue
ideal for live entertainment. The 8200 square foot restaurant has
two floors of dining with seating for 250 inside and hundreds
outside. The second floor dining is in an open mezzanine that
circles the main dining room with views down into the bar.
Baristas brand will be prevalent as will our roots in specialty
coffee and high end ice cream.
CEO Barry Henthorn stated, "The opening of Baristas new Sports
Bar marks an expansion of the baristas brand and drive through
coffee concept. The property has a strong local following and
based on its past performance should boost sales such that Baristas
revenues are expected to double in the third quarter just from this
one acquisition. Having a partner that has been successfully
managing this property for over a decade and is familiar with the
market dramatically increases our likelihood for success."
Lance L. Lehr commented, "The Baristas brand and concept is
perfect for this property. The established bike night on
Thursdays, solid week day and weekend traffic, and great visibility
from I-75 make this a perfect place to launch this expanded
Baristas concept. The exit has more than ten hotels and is right on
the Snowbird route. The patio and parking lot are truly unique
and allow concerts and large gatherings such as car shows, and
community events. The new baristas Sports bar will aid in our
expansion of the baristas franchises and help in establishing a
strong local presence. Baristas is truly the most explosive and
exciting opportunity in the hospitality space in existence today
and has very strong management intent on creating a worldwide
brand."
About Baristas Coffee Company (BCCI):
Headquartered in the Seattle, Washington area, Baristas Coffee
Company, Inc. was formed to create a national brand of drive-thru
espresso stands. BCCI is accomplishing this by acquiring
established businesses that fit its model, opening new locations,
and by franchising. Baristas has separated itself from the
competition with its "theme" of joining attractive female baristas
in entertaining costumes preparing the finest beverages available
on the market. Baristas can currently be found in six greater
Seattle area locations as well as in Florida, and Montana. Your
state, Coming Soon! For more information on this fascinating
concept please visit us at www.baristas.tv
CONTACT: For Investor Relations Contact:
Barry Henthorn
barry@baristas.tv
(206)579-0222
Baristas Coffee (PK) (USOTC:BCCI)
Historical Stock Chart
From Mar 2024 to Apr 2024
Baristas Coffee (PK) (USOTC:BCCI)
Historical Stock Chart
From Apr 2023 to Apr 2024