SEATTLE, WA-(NewMediaWire- Jun 9, 2017) - Baristas Coffee
Company (OTC PINK: BCCI) announced that CNBC will air a series of
special product highlight spots featuring Baristas white coffee
single serve cups during Shark Tank episodes to 35 million
households. The spots will run during prime time between 7pm and
11pm.
Barry Henthorn CEO stated: "Shark Tank has become one of the
most entertaining and educational shows relating to creating and
building a business in the country. Having Baristas White Coffee
single serve cups seen during episodes of Shark Tank will introduce
this truly unique product to consumers across the country. This has
only been made possible by the positive and immediate response that
Baristas has received from its first week of its advertising
campaign."
Baristas recently kicked off a national multi-faceted
advertising campaign which combines digital display advertising
driving traffic directly to Amazon with a broad reaching
terrestrial (over the air) radio campaign on over 120 stations
nationally utilizing the top radio platform in the country. This
week Baristas added Spotify the world's most listened to streaming
music to its campaign currently underway. This campaign is the
initial expansion of advertising and focuses exclusively on the
unique white coffee Keurig cups. A media plan has been developed
extending out over the next 6 months focusing on the expanding
Baristas White Coffee product line as well as other Baristas
products soon to be announced.
Baristas partnered with Amazon, the most valuable retailer in
the United States, to offer the only White Coffee single serve cups
compatible with the Keurig® K-Cup® Brewing System 2.0 available
on www.amazon.com at: https://www.amazon.com/Baristas-White-Coffee-Single-Arabica/dp/B018VYS7YW/ref=sr_1_1_a_it?ie=UTF8&qid=1496872256&sr=8-1&keywords=baristas+white+coffee through
"Amazon Prime".
White Coffee is a rarity and is developed using a slow and low
heat roast that preserves a much higher caffeine level than a
traditional roast. Because the beans have been under-roasted, white
coffee has a lighter taste than traditional coffee and is described
as both neutral and nutty.
About Shark Tank:
Shark Tank is a critically acclaimed and Emmy-winning
business-themed reality show in its ninth season, from MGM
Television in association with Sony Pictures Television, which has
reinvigorated entrepreneurship in America. The Sharks are tough,
self-made, multi-millionaire and billionaire tycoons who search to
invest in the best businesses and products that America has to
offer. The Sharks give people from all walks of life the chance to
chase the American dream, and potentially secure business deals
that could make their dreams come true. "Shark Tank" has become a
culturally defining series and is the recipient of the 2016, 2015
and 2014 Emmy Award for Outstanding Structured Reality Program.
The Sharks are billionaire Mark Cuban, owner and chairman of AXS
TV and outspoken owner of the 2011 NBA champion Dallas Mavericks,
real estate mogul Barbara Corcoran; "Queen of QVC" Lori Greiner;
technology innovator Robert Herjavec; fashion and branding expert
Daymond John; and venture capitalist Kevin O'Leary. Mark Burnett,
Clay Newbill, Yun Lingner and Phil Gurin are the executive
producers of Shark Tank, which is based on the
Japanese "Dragons' Den" format, created by Nippon Television
Network Corporation.
About Baristas Coffee Company:
www.baristas.tv Baristas is a national
Coffee Company that is recognized throughout the US. It currently
produces and sells coffee related products under the Baristas
brand. The Baristas White Coffee single serve cups compatible with
the Keurig 2.0 brewing system is the bestselling product in its
category. Baristas also markets other coffee related products.
Baristas gained mainstream exposure when it was the subject of
"Grounded in Seattle" the reality show special feature which aired
on WE tv. Baristas has recently refocused its business to focus on
its wholesale and direct to consumer coffee based products such as
single serve coffee pods compatible with Keurig 2.0 brewing system.
Baristas special "Espresso Blend" and its revolutionary "White
Coffee" have become strong sellers, with the lightly roasted 3X the
caffeine, "White Coffee" becoming the number one white coffee
Keurig compatible cup in the nation.