Baristas Acquires Central Distribution, Manufacturing, and Warehouse Facility to Meet Demand for White Coffee and Other Produ...
June 06 2017 - 8:34AM
InvestorsHub NewsWire
SOURCE: Baristas Coffee Company, Inc.
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SEATTLE, WA-(NewMediaWire - Jun 6, 2017) - Baristas Coffee
Company (OTC PINK: BCCI) announced that it has acquired a facility
for distribution, manufacturing, and warehouse functions in order
to centralize and support its line of coffee based products.
The commercial facility is located on an airport and is
approximately 3000 square feet of manufacturing/warehouse and 300
feet of office for administrative activities.
Barry Henthorn CEO stated: "The new facility which we have begun
moving into will streamline our development, manufacturing, and
delivery of our existing and emerging product line of quality
coffee based products. We have made the mistake of outselling our
ability to deliver and now that the advertising campaign has begun
and better than expected sales are beginning to come in we made
sure we are better prepared for the demand. We are also able to
further reduce our overhead be centralizing wholesale operations
and combining development and light manufacturing. This was
accomplished without having to make long term commitments so we can
grow or contract depending on our needs. Baristas has received
extremely enthusiastic responses to our products and the direction
of the Company."
Baristas recently kicked off a national multi-faceted
advertising campaign which combines digital display advertising
driving traffic directly to Amazon with a broad reaching
terrestrial (over the air) radio campaign on over 120 stations
nationally utilizing the top radio platform in the country. This
campaign is the initial expansion of advertising and focuses
exclusively on the unique white coffee Keurig cups. A media plan
has been developed extending out over the next 6 months focusing on
the expanding Baristas White Coffee product line as well as other
Baristas products soon to be announced.
Baristas partnered with Amazon, the most valuable retailer in
the United States, to offer the only White Coffee single serve cups
compatible with the Keurig® K-Cup® Brewing System 2.0 available
on www.amazon.com at: https://www.amazon.com/s?marketplaceID=ATVPDKIKX0DER&me=A1KJQ056WTND0E&merchant=A1KJQ056WTND0E&redirect=true,
and through "Amazon Prime"
White Coffee is a rarity and is developed using a slow and low
heat roast that preserves a much higher caffeine level than a
traditional roast. Because the beans have been under-roasted, white
coffee has a lighter taste than traditional coffee and is described
as both neutral and nutty.
About Baristas Coffee Company:
Baristas is a national Coffee Company that is recognized
throughout the US. It currently produces and sells coffee related
products under the Baristas brand. The Baristas White Coffee single
serve cups compatible with the Keurig 2.0 brewing system is the
bestselling product in its category. Baristas also markets other
coffee related products. Baristas gained mainstream exposure when
it was the subject of "Grounded in Seattle" the reality show
special feature which aired on WE tv. Baristas has recently
refocused its business to focus on its wholesale and direct to
consumer coffee based products such as single serve coffee pods
compatible with Keurig 2.0 brewing system. Baristas special
"Espresso Blend" and its revolutionary "White Coffee" have become
strong sellers, with the lightly roasted 3X the caffeine, "White
Coffee" becoming the number one white coffee Keurig compatible cup
in the nation.
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