Bank of America Merrill Lynch has announced, for the third
consecutive year, that in lieu of offering gifts to clients
attending the annual Sibos* conference, the company will make a
charitable donation on behalf of the delegates. This year,
(RED)™, which is focused on generating money and awareness
to help end mother-to-child transmission of HIV, will receive the
donation.
During this year’s Sibos conference (September 29 – October 2),
Bank of America Merrill Lynch will make a donation to (RED)
each initial time a delegate leaves their business card at the
firm’s booth (D21). Specifically, the Sibos donation will go to the
Global Fund to fight AIDS, Tuberculosis and Malaria.
“We are trying to focus the collective impact of our customers,
clients and employees to help make lives better,” said Paul
Donofrio, head of Global Corporate Credit and Transaction Banking,
Bank of America Merrill Lynch. “By connecting people with
organizations like (RED), we know that together, we can make a
difference. I encourage all Sibos delegates to visit our booth,
drop off their business card and, importantly, help get us one step
closer to delivering an AIDS-free generation.”
Deborah Dugan, chief executive officer, (RED), said, “We’re
thrilled to see the fight against AIDS being supported at Sibos.
Life-saving HIV/AIDS medication costs as little as 40 cents a day,
so the money raised by delegate participation can help save
countless lives.”
The money (RED) generates for the Global Fund to fight AIDS is
used to help finance HIV/AIDS programs in eight African countries –
Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania
and Zambia. The programs provide treatment, testing and prevention,
and care services, with a focus on ending mother-to-child
transmission of HIV. Of the more than US$250 million generated by
(RED) since 2006, 100 percent has gone directly to the Global Fund,
impacting the lives of more than 40 million people. (RED) and its
partners, including Bank of America, are united in the push to end
mother-to-child transmission of HIV. Through its partnership with
(RED), the firm has committed US$10 million to the Global Fund over
two years.
* Sibos (the Swift International Banking Operations Seminar) is
organized annually by SWIFT (the Society for Worldwide Interbank
Financial Telecommunication). Each year, the event attracts over
7,000 participants from around the world, all with the common goal
of shaping the financial future. From payments to securities and
cash management to trade, Sibos offers a unique “forum for action”
for finance leaders, multinational corporations and technology
partners.
Donate now to help (RED)’s fight against AIDS at
www.bankofamerica.com/red. #ONESTEP4RED
About (RED)™(RED) was founded in 2006 by Bono and Bobby Shriver
to engage businesses and people in the fight against AIDS. (RED)
partners with the world’s most iconic brands who contribute up to
50% of profits from (RED)-branded goods and services to the Global
Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola
Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro,
Galaxy, SAP, Telcel and Live Nation Entertainment. (RED) Special
Edition partners include: aden+anais, Jonathan Adler, Theory, HEAD,
Kidrobot, Mophie, FEED, Sir Richard's Condom Company, Square, Girl
Skateboards, Bottletop, Fatboy USA and Bed Bath & Beyond.
To date, (RED) has generated more than $250 million for the
Global Fund to fight AIDS, Tuberculosis and Malaria, to support
HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa,
Swaziland, Tanzania and Zambia. 100 per cent of that money goes to
work on the ground – no overhead is taken. Global Fund grants that
(RED) supports have impacted more than 40 million people with
prevention, treatment, counselling, HIV testing and care
services. (RED) is a division of The ONE Campaign.
Learn more at red.org.
About the Global Fund to fight AIDS, Tuberculosis and MalariaThe
Global Fund is a 21st-century organization designed to accelerate
the end of AIDS, tuberculosis and malaria as epidemics.
As a partnership between governments, civil society, the private
sector and people affected by the diseases, the Global Fund
mobilizes and invests nearly US$4 billion a year to support
programs run by local experts in more than 140 countries. By
challenging barriers and embracing innovative approaches, partners
are working together to end these epidemics.
About Bank of AmericaBank of America is one of the world's
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businesses, middle-market businesses and large corporations with a
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Reporters May Contact:Liz Wood, Bank of America Merrill Lynch,
+44 (0)20 7995 7731elizabeth.wood@baml.com
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