SHELTON, Conn., April 18, 2017 /PRNewswire/ -- Edgewell Personal
Care (EPC), the makers of Banana Boat® brand sunscreen,
announced today the availability of two new product portfolios in
mass grocery and drug retailers nationwide: Banana
Boat® Dry
Balance™ Sunscreen Lotion and Clear
UltraMist® and Banana
Boat® Kids Sport Sunscreen Lotion and Lotion Spray with
PowerStay Technology®. The new Banana
Boat® formulations include the brand's unique 7
conditions claim and provide a multi-benefit experience for each
member of the family.
"Banana Boat® is excited to continue delivering
innovative products that demonstrate our commitment to providing a
product for the entire family," said Tracy
Garbowski, Senior Brand Manager of Banana Boat®
brand sunscreens. "We want our customers to have the most enjoyable
experience when it comes to sunscreen and not feel greasy or
weighted after multiple sunscreen applications. New Dry
Balance™ Sunscreen aims to eliminate that heavy feeling
by absorbing excess moisture to help keep you feeling dry and
fresh, even after a day in the sun. Our new Kids Sport with
PowerStay Technology® is also a great product that
provides strong, durable protection – a necessity for today's
active family."
Banana Boat® Dry Balance™ Sunscreen
and Kids Sport Sunscreen with PowerStay Technology®
portfolios are tested to stay on in seven real life
conditions2 – sun, pool water, ocean water, wind, sweat,
sand and extreme heat up to 100 degrees – to provide safe and
effective sun protection. Dry Balance™ Sunscreen is
available in SPF 30 and 50+, and Kids Sport Sunscreen with
PowerStay Technology® is available in SPF 50+.
"Banana Boat® is always developing new,
innovative products to fit the many needs of consumers and to keep
up with the evolving trends in the sun care industry. As a
dermatologist, I always stress the importance of a proper sun care
regimen to my patients, which means reapplying every two hours or
after swimming, sweating or toweling off. However, something I
often hear is that people dislike how their skin feels after
reapplying sunscreen throughout the day," said Dr.
Julie Karen1, NYC-based
board certified dermatologist and consultant to EPC. "The smooth
matte finish of the new Banana Boat® Dry
Balance™ makes it more appealing to reapply
throughout the day, which is why I'll be recommending it as a top
solution. I'm also thrilled about the expansion of the kids'
portfolio to include Kids Sport Sunscreen with PowerStay
Technology®. As a mom of three active young kids, I know
how busy children are today with their hectic sports schedules.
Having a sport-specific sunscreen will give families the confidence
to know that their children have heavy duty protection in a
formulation that is gentle enough for kids' sensitive
skin."
Solution to Sticky Sunscreen
Reapplication of sunscreen throughout the day, every two hours,
is an essential aspect of a proper sun care regimen, but many beach
and park-goers alike are deterred by the sticky, weighted feeling
of their sunscreens. As a solution, Banana Boat® Dry
Balance™ Sunscreen was created, formulated to absorb
excess moisture and dry with a soft matte finish. The lightweight,
non-greasy formula provides safe and effective UVA/UVB protection
and has water-resistant formula for up to 80 minutes that keeps you
protected from the sun while feeling dry and fresh, so you can
enjoy your day – no matter where you are!
Sport Protection for Little Ones
Often, kids have unlimited energy for playtime so families know
they need a sunscreen that can keep up with them! With the addition
of Banana Boat® Kids Sport Sunscreen Lotion and Lotion
Spray with PowerStay Technology® to the Banana
Boat® brand kids' portfolio, families now have a
solution. Banana Boat® Kids Sport Sunscreen with
PowerStay Technology® has a mild fragrance-free formula
that won't irritate kids' delicate skin, while still providing
heavy duty protection that stays on strong during activities. The
tear-free and sting-free formula provides safe and effective broad
spectrum UVA/UVB protection and is water-resistant (up to 80
minutes).
For more information about Banana Boat® sun care
products, please visit http://www.bananaboat.com or
https://www.facebook.com/BananaBoatUS/.
About Banana Boat® Brand
The Banana
Boat® brand offers a wide range of product options that
provide today's busy family with sun protection without worry when
used and reapplied as directed, so the fun can go on. The
advanced technology in Banana Boat® sunscreen products
provides effective broad spectrum UVA and UVB protection that won't
break down in the sun like ordinary sunscreens. Banana
Boat® sunscreens have undergone testing in seven
conditions2 – sun, pool water, ocean water, wind, sweat,
sand and extreme heat up to 100 degrees – to provide safe and
effective sun protection against UVA and UVB rays. Certain Banana
Boat® products have carried The Skin Cancer Foundation's
Seal of Recommendation for almost two decades.
About Edgewell Personal Care
Edgewell Personal Care manufactures and markets a diversified range
of personal care products in the wet shave, skin care, feminine
care and infant care categories with well-established brand names
such as Schick® and Wilkinson Sword® men's
and women's shaving systems and disposable razors; Edge®
and Skintimate® shave preparations; Playtex®,
Stayfree®, Carefree® and o.b.®
feminine care products; Banana Boat® and Hawaiian
Tropic® sun care products; Playtex® infant
feeding, Diaper Genie® and gloves; and Wet
Ones® moist wipes.
1Dr. Julie Karen is a
paid sponsor of Edgewell Personal Care.
2Seven conditions does not apply to tanning or oil
products, SPF 100 lotions, lip balms, Kids FREE and Zinc Faces.
Media Contact:
Ari Okonofua
212.704.8107
Ari.Okonofua@edelman.com
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SOURCE Edgewell Personal Care