BabyTV.com offers consumers an inside look into the largest industry-only juvenile products show in the nation.
JUPITER, Fla., Sept. 10 /PRNewswire-FirstCall/ -- BabyUniverse, Inc. (NASDAQ:POSH), a leading Internet content, commerce, and new media company in the pregnancy, baby and toddler marketplace, announced today that it will air live event coverage of the 2007 ABC Kids Expo in Las Vegas beginning Monday, September 10th at 10:00 a.m., EST on the BabyUniverse family of websites.
The ABC Kids Expo is the largest premier trade show for juvenile product manufacturers in the nation, open to industry-insiders only. BabyTV.com will air original video content produced at the trade show including interviews with leading manufacturers and sneak peeks at new product lines. In addition to quality video programming, BabyTV.com's senior editors will be blogging live and posting photos giving viewers complete backstage access to all ABC Kids Expo events. Viewers have the ability to respond to blogs in real-time with questions and content requests.
Video segments from the ABC Kids Expo will be incorporated into BabyTV.com's and ePregnancy.com's 24/7 linear programming schedule as well as video-on-demand (VOD) library during and immediately following the tradeshow. Coverage will also be available in live BabyTV.com streams on BabyUniverse.com and PoshCravings.com.
BabyTV.com's exclusive programming provides consumers with an unprecedented early look at new product lines in the baby and juvenile marketplace. BabyTV.com provides a seamless transition from content to commerce allowing viewers the ability to "click-to-purchase" many of the items they will see in the broadcast.
"We are thrilled to be broadcasting from the ABC Kids Expo and granting our viewers an exclusive glimpse into the trends, innovations and safety developments on the horizon of the juvenile products industry" said John Textor, chairman and CEO of BabyUniverse. "This broadcast comes on the heels of our first original broadcast at the International Juvenile Products Manufacturers Association trade show this past April. Our JPMA programming proved to be extremely popular with viewers, manufacturers, and advertisers alike and we are confident that our coverage of the ABC Kids Expo will be even more successful and well-received." The BabyTV.com broadcast is being sponsored by such major brands as Combi, Evenflo, BabyJogger, Orbit Baby, Scandinavian Child, and Young America by Stanley Furniture.
About BabyUniverse, Inc.
BabyUniverse, Inc. (NASDAQ:POSH) is a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace. Through its Web sites, BabyUniverse.com and DreamtimeBaby.com, the company is a leading online retailer of brand-name baby, toddler and maternity products in the United States. Through its Web sites PoshTots.com and PoshLiving.com, the company has extended its offerings in the baby and toddler market as a leading online provider of luxury furnishings to the country's most affluent female consumers. Through BabyTV.com, PoshCravings.com and ePregnancy.com, BabyUniverse has also established a recognized platform for the delivery of content and new media resources to a national audience of expectant parents. The overall objective of BabyUniverse is to establish a market-leading content, commerce and new media business focused on the high-growth female marketplace.
Special Note Regarding Forward-Looking Statements This press release contains forward-looking statements that involve risks and uncertainties relating to future events or our future financial performance. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to differ materially from those expressed or implied by such forward-looking statements. You are advised to consult further disclosures we may make on related subjects in our future filings with the Securities and Exchange Commission.
In some cases, you can identify forward-looking statements by terminology such as "may," "could," "should," "expect," "plan," "intend," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. DATASOURCE: BabyUniverse, Inc.
CONTACT: Georgianne Brown of BabyUniverse, +1-561-277-6405, , or Investor Contact, John Baldissera of BPC Financial Marketing, +1-800-368-1217 Web site: http://www.babyuniverse.com/ http://babytv.com/ http://epregnancy.com/ http://poshcravings.com/
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