IRVING, Texas, Feb. 19, 2015 /PRNewswire/ -- BT, one of the
world's leading providers of communications services and solutions,
and Scala, a leading provider of intelligent digital signage
technology, today announced they will work together on a global
scale to supply digital solutions. These solutions can be
tailored to the needs of industry sectors that rely on in-store
interactions with their customers, such as retailers, retail
banking, automotive showrooms, restaurants, hotels, etc. The
combined solutions are designed to provide a deeper, richer, more
engaging and personalized experience for customers in-store.
BT and Scala will provide digital solutions that enable the
deployment of consistent content and messaging to "digital
touchpoints" in stores ranging from a tablet in the hands of sales
associates/bank tellers to multiple screen video walls. By
integrating into existing customer relationship management systems,
the content delivered through the digital touchpoints can be
dynamically changed, updated, and personalized.
Tom Nix, CEO of Scala, said:
"Retailers today understand that many customers are doing research
online prior to entering a store to make a purchase. The challenge
for retailers is to provide the same level of customer experience
in the store as the consumer is finding online. The same is true
for retail banking, restaurants and hotels. Scala selected BT as
its global provider for immersive intelligent digital experience
because of its global networking capabilities and its deep
expertise in the retail industry. BT is already a provider of
Scala-based solutions supporting customers world-wide and delivers
innovation and rich content services, from media production through
to fully managed multinational end-to-end support, in various
sectors all around the world."
Hubertus von Roenne, Vice
President, Global Industry Practices, BT, said: "Businesses are
continually looking for ways to enhance the customer experience,
drive loyalty and increase sales. Research shows that digital
technologies influence 36 percent or $1.1
trillion of in-store sales[1]. Successful retailers must
therefore blend digital and physical worlds so that customers have
the same amazing experience however and wherever they shop. From
intelligent fitting rooms to digital displays where the content is
triggered and personalized by age, race and gender, there is a lot
to choose and it is a real challenge for businesses to choose the
right technology, make everything work seamlessly as they expand
worldwide."
For further information:
All news can be accessed
at our web sites:
http://www.globalservices.bt.com/us/en/news and
http://www.btplc.com/news
About Scala
Scala has a passion for creating
intelligent digital signage solutions that move employees,
consumers, and products. Driving more than 500,000 screens
worldwide, our solutions increase sales, improve brand loyalty,
optimize the customer experience, and reinforce business
objectives.
Scala is known for its innovation and leveraging best-of-breed
technologies such as mobile and predictive analytics to create
award-winning solutions that are easy-to-use yet infinitely
customizable to meet our clients' unique needs. Our solutions can
be found all over the globe across multiple industries. Our
software powers the digital communications of companies like
Rabobank, IKEA, Bloomberg, Tommy
Hilfiger, Burger King, TMobile, Virgin Megastores,
Disneyland Resort Paris, McDonald's, Warner Bros., Mercedes-Benz, DNB,
Hard Rock Hotel, Shell, Esso, Ericsson and IBC-13.
Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries
across Europe and Asia, and over 500 partners in more than 90
countries. For more information, visit: http://www.scala.com or
their blog. Connect with Scala via Twitter and Facebook.
About BT
BT is one of the world's leading providers of
communications services and solutions, serving customers in more
than 170 countries. Its principal activities include the provision
of networked IT services globally; local, national and
international telecommunications services to its customers for use
at home, at work and on the move; broadband, TV and internet
products and services; and converged fixed/mobile products and
services. BT consists principally of five lines of business:
BT Global Services, BT Business, BT Consumer, BT Wholesale and
Openreach.
For the year ended 31 March 2014,
BT Group's reported revenue was £18,287m with reported profit
before taxation of £2,312m.
British Telecommunications plc (BT) is a wholly-owned subsidiary
of BT Group plc and encompasses virtually all businesses and assets
of the BT Group. BT Group plc is listed on stock exchanges in
London and New York.
For more information, visit www.btplc.com.
[1] "The New Digital Divide: Retailers, shoppers and the digital
influence factor", Deloitte Digital, 2014
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SOURCE BT