JERSEY CITY, N.J., Feb. 11, 2016 /PRNewswire/ -- Pershing LLC, a BNY
Mellon company, today announced the release of additional big data
analytics capabilities to help advisors improve processes and
business performance through actionable insights. The new
solutions, part of BNY Mellon's digital ecosystem, leverage its big
data analytics platform to capture, store, analyze and use
evidenced-based decision making to maximize client's growth and
productivity.
"We've seen big data being put to work in other industries in
ways that help businesses better understand their clients and
improve business outcomes," said Patrick
Yip, director of advisory market technology strategy at
Pershing. "Big data doesn't just allow us to see more, it
allows us to see things better and differently. We continue
to invest in big data to deliver innovative solutions to help our
clients be more productive in running their business and more
effective in servicing their clients."
Advisors who anticipate their clients' needs and can proactively
support them with relevant value-added solutions will be at a
competitive advantage. Accessible through Pershing's
NetX360® platform, the new data analytics capabilities
will enable advisors to proactively manage risk and opportunities
for investors, including:
- Identify and predict potential retention issues through a
dashboard that provides a visually compelling view of a firm's
incoming and outgoing customer account transfer totals and contra
brokers. The resulting analytics summarize the outlook for
retention risks, helping to mitigate attrition and support advisor
retention.
- Use big data analytics to identify fully paid securities
lending income opportunities for qualified investors on a daily
basis and match them for consideration against every position
across all qualified clients. The solution automates and
streamlines what had been a manual and time-consuming process with
a single click. Introduced in beta phase in mid-2015, the solution,
OpportunityView™ for Fully Paid Securities, is now widely
available.
- Visualize trends by metrics that are relevant to an advisor's
job function. Pershing offers persona-based dashboards that provide
a wide selection of business views, including client segmentation,
comparisons based on active and new accounts and top households by
assets under management.
About Pershing
Pershing and its affiliates provide
global financial business solutions to advisors, asset managers,
broker-dealers, family offices, registered investment advisor firms
and wealth managers. A financial services firm located in 23
offices worldwide, Pershing provides business-to-business solutions
to clients representing 6 million active investor accounts on the
U.S. platform. Pershing affiliates are members of every major U.S.
securities exchange, and its international affiliates are members
of the Deutsche Börse, Australian Stock Exchange, Irish Stock
Exchange, London Stock Exchange and Toronto Stock Exchange.
Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company.
Additional information is available on pershing.com, or follow
us on Twitter @Pershing.
About BNY Mellon
BNY Mellon is a global investments company dedicated to helping its
clients manage and service their financial assets throughout the
investment lifecycle. Whether providing financial services for
institutions, corporations or individual investors, BNY Mellon
delivers informed investment management and investment services in
35 countries and more than 100 markets. As of Dec. 31, 2015, BNY Mellon had $28.9 trillion in assets under custody and/or
administration, and $1.6 trillion in
assets under management. BNY Mellon can act as a single point of
contact for clients looking to create, trade, hold, manage,
service, distribute or restructure investments. BNY Mellon is the
corporate brand of The Bank of New York Mellon Corporation (NYSE:
BK). Additional information is available on www.bnymellon.com.
Follow us on Twitter @BNYMellon or visit our newsroom at
www.bnymellon.com/newsroom for the latest company news.
Cassandra
Osei
1 201 413
3394
cassandra.osei@pershing.com
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SOURCE BNY Mellon