NEW YORK,
June 24, 2017
/PRNewswire/ -- At the 64th annual Cannes
Lions International Festival of Creativity, widely regarded as one
of the most important global industry awards competitions, BBDO
Worldwide was named Network of the Year for a record-setting sixth
time.
Nineteen BBDO agencies from around the world combined to
win 144 Lions across 24 categories including Creative
Effectiveness, Cyber, Design, Digital, Direct, Entertainment, Film,
Glass, Health & Wellness, Integrated, Media, Mobile, Outdoor,
Print, PR, Radio and Titanium.
Clemenger BBDO Melbourne was named Agency of the
Year. The agency won 56 Lions and was responsible for two of
the most awarded campaigns of the festival: "Meet Graham" for
the Transport Accident Commission of Victoria, Australia and Snickers'
"Hungerithm." "Meet Graham" won 29 Lions including two Grand
Prix in Health & Wellness and Cyber, and 8 Gold Lions. Snickers
"Hungerithm" won six Golds and 21 Lions in
total.
It's the second year in a row that a BBDO agency has been
named Agency of the Year at this festival (last year's winner was
Almap BBDO in Brazil).
Andrew Robertson, President
and CEO, BBDO Worldwide, said, "Let me put it simply: clients
are interested in work that works. There is plenty of data to
confirm the correlation between spectacular award-winning work and
spectacular effects. I am very proud of, and grateful to, all
of our award-winning agencies, but I do want to single out
Clemenger BBDO's work. 'Meet Graham' is literally
unforgettable and saved lives. Snickers 'Hungerithm'
creatively leverages a powerful platform, smart use of data, and
retail integration to deliver spectacular results."
The list of Lion-winning agencies includes Almap BBDO
Brazil, AMV BBDO in UK, ANR BBDO in Sweden, BBDO Argentina, BBDO Bangkok, BBDO
Chile, BBDO India, BBDO New York, CHE Proximity in Australia, Clemenger BBDO Melbourne, Clemenger
BBDO Sydney, Clemenger BBDO/Touchcast New Zealand, Colenso BBDO New
Zealand, Contrapunto BBDO Madrid, Energy BBDO Chicago, Impact BBDO
Dubai, Pages BBDO in Dominican
Republic, Proximity Barcelona and Proximity
Madrid.
Being named Network of the Year at Cannes caps an impressive run by BBDO which
earlier topped the Gunn Report as the most
creative agency network in the world for the
11th year in a row. It was also ranked the #1
most effective agency network in the world in the Effie
Effectiveness Index.
Said David Lubars, Chief
Creative Officer BBDO Worldwide, "We are, indeed, a global creative
boutique, capable of delivering award-winning work that works for
clients anywhere in the world, big and small, global and local,
across categories, forms and platforms. But we never want to
rest on our laurels. We need to continue to lead the way
forward for our clients."
ABOUT BBDO
BBDO Worldwide is part of Omnicom Group, Inc. (NYSE: OMC)
(www.omnicomgroup.com). Omnicom is
a leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms
provide advertising, strategic media planning and buying, digital
and interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 100 countries.
ABOUT THE INTERNATIONAL FESTIVAL OF
CREATIVITY
Since its first outing in 1954, the Cannes Lions
International Festival of Creativity has been bringing the creative
communications industry together every year at its one-of-a-kind
event in Cannes to learn, network
and celebrate.
Cannes Lions believes that creativity is a powerful force
for business, for change and for good in the world. Through
our year-round program of Festivals, awards, small-scale events,
training courses and digital tools – and though our global network
of official Representatives – we aim to inspire, challenge and move
the industry forward.
The Lion is recognized globally as the touchstone for
creative excellence in communications. It is the award to
win. From Digital Craft to Promo and Activation, the Lions
honor the best creative work of the year across the whole spectrum
of branded communications.
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SOURCE BBDO Worldwide