BAILEYS XC™ is new innovation from
world's number one liqueur brand*
LONDON, July 29, 2016 /CNW/ - BAILEYS®,
the brand that brought about an innovation in Irish whiskey with
cream, today announced the launch of an exciting, new, premium
product available exclusively to shoppers in duty free - BAILEYS
XC™.
(Photo: http://photos.prnewswire.com/prnh/20160727/393430 )
(Photo: http://photos.prnewswire.com/prnh/20160727/393432 )
BAILEYS XC combines cream, Cognac and fine spirit and takes its
name from the 'Exceptional Cream' liqueur showcased in this luxury
blend.
BAILEYS XC heralds an innovation in drinks alchemy from BAILEYS,
bringing together cream, Cognac and fine spirit of unquestionable
quality for a smooth, indulgent flavour and a new taste experience
for liqueur lovers.
Inspired by timeless French sophistication and the growing
popularity of luxury liqueurs amongst shoppers in duty free,
BAILEYS XC gives travellers a new product which cannot be purchased
elsewhere.
Presented in a stunning gold and blue, intricately designed
bottle featuring an eye-catching hologram effect, BAILEYS XC is
designed to appeal to those shoppers looking for something unique
and indulgent.
Peter Fairbrother, Global
Marketing Director of Diageo Global Travel, said, "We are
thrilled to bring shoppers in duty free this exclusive new product
from BAILEYS. BAILEYS XC is a liqueur of the highest quality,
showcasing premium ingredients and beautiful packaging - and it
tastes as good as it looks."
"We know that BAILEYS traditionally performs well with female
shoppers and those looking an escape from the ordinary, and we're
confident that this luxurious new product will appeal to new and
existing BAILEYS customers."
Designed to take pride of place in the drinks cabinet, it makes
for a gift of unquestionable style, retailing at
£15.00/€16.00/$22.50 (RRSP) for a
50cl bottle.
From today, travellers can pick up BAILEYS XC from selected
airports worldwide.
ABOUT BAILEYS
Baileys® is the world's first Irish cream
liqueur, a unique blend of smooth Irish cream with quality spirits
and whiskey. It has won more medals than any of its competitors in
the 'cream liqueur category' at the prestigious San Francisco world spirits awards and is the
2012 Gold Winner. It's the number 1 liqueur brand in the world,
with over 70 million bottles sold across 150 countries each
year.
For more information please visit the Baileys
website: http://www.baileys.com
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands across spirits, beer and wine
categories. These brands include Johnnie
Walker, Crown Royal, JεB, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Captain Morgan, Baileys, Don
Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more
than 180 countries around the world. The company is listed on both
the London Stock Exchange (DGE) and the New York Stock Exchange
(DEO). For more information about Diageo, our people, our brands,
and performance, visit us at http://www.diageo.com. Visit
Diageo's global responsible drinking
resource, http://www.DRINKiQ.com , for information,
initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.
Please drink responsibly, visit http://www.DRINKiQ.com
The BAILEYS word and associated logos are trademarks ©
R&A Bailey & Co 2016
SOURCE Diageo Global Travel